Airlines
Amazon’s AWS Gets Selected by Southwest Airlines
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced that Southwest Airlines Co. has selected AWS as its preferred cloud provider as the airline advances its digital transformation initiative. This large-scale modernization with AWS is part of the airline’s long-term plan to enhance the passenger journey, optimize operations, and efficiently invest in information technology (IT) infrastructure.
Southwest uses their website and app to directly reach passengers, resulting in more than 83% of revenue coming from these channels. Using AWS, the airline will harness the automatic scaling capabilities of cloud technology to more efficiently process real-time fare searches on its website and mobile app. This helps customers easily and securely find and book fares quickly, even during periods of peak traffic.
The airline aims to provide next-generation customer service and employee tools in a test-and-learn capacity through their Innovation Lab powered by AWS. Southwest recently built a secure system that gathers and stores pricing and flight shopping data using AWS Lambda, a serverless compute service, and Amazon Simple Storage Service (Amazon S3), which offers cost-effective storage classes. Utilizing AWS’s leading availability and reliability, the new system was able to handle the scale and processing needed to offer competitive fare recommendations to customers across partner and Southwest digital properties.
In the future, Southwest also plans to leverage AWS technologies, such as analytics and machine learning, to improve the speed to market of new digital innovations to best support customers from shopping for fares to arrival at their destination.
Amazon established its own transport fleet in India.(Opens in a new browser tab)
Southwest developers are creating a self-service machine learning platform using Amazon SageMaker to enable data scientists to build, train, and deploy machine learning models for any use case with fully managed infrastructure, tools, and workflows. The internal platform will provide additional insights to expedite the development of new tools and products for employees and customers.
