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These are the World’s Most Valuable Airline Points Programs for 2023

These are the World's Most Valuable Airline Points Programs for 2023

SkyMiles, the frequent flyer program of Delta Air Lines, is the world’s most valuable airline loyalty program, according to the On Point Loyalty 2023 Top 100 Most Valuable Airline Loyalty Programs report. With an estimated value of more than USD 27 billion, SkyMiles sets a record in the On Point Loyalty ranking. American Airlines AAdvantage comes in second place at more than USD 23 billion, followed by United Airlines’ MileagePlus at over USD 22 billion.

Once the best-kept secret of the airline industry, loyalty programs irreversibly stepped onto the center stage of global airline economics during the COVID pandemic, with many airlines banking on their programs for survival. Record-breaking financing structures relied on the profitability and consistency of earnings of airline loyalty programs.

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American Airlines Announces Big Changes for AAdvantage Program(Opens in a new browser tab)

On Point Loyalty’s research once again examined public information on over 170 airlines around the world, supplemented by proprietary insights to determine an estimated value for each airline’s loyalty program. Over 50 variables relating to the airline, loyalty program, and operating country were incorporated into On Point Loyalty’s proprietary valuation algorithm.

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The research identified the top 10 most valuable airline loyalty programs are as follows:

Rank

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Program

Key Airline(s)

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Valuation (USD million)

1

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SkyMiles

Delta Air Lines

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27,923

2

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AAdvantage

American Airlines

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23,933

3

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MileagePlus

United Airlines

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22,002

4

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Rapid Rewards

Southwest Airlines

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8,828

5

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Miles & More

Lufthansa, Austrian, Swiss, Brussels Airlines

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7,971

6

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IAG Avios programs

British Airways, Iberia, Aer Lingus, Vueling

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7,084

7

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Flying Blue

Air France, KLM, Kenya Airways, Tarom

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6,923

8

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Aeroplan

Air Canada

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6,840

9

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SKYPASS

Korean Air

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4,594

10

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Cathay

Cathay Pacific

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4,552

The full list of top 100 programs is available on the website of On Point Loyalty. For more information on the results, methodology, assumptions and insights in the research, visit www.onpointloyalty.com.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

Airlines

Cathay Pacific asks business class customers to bring their own cutlery

Cathay Pacific asks business class customers to bring their own cutlery

In an innovative move towards sustainability, renowned Hong Kong carrier Cathay Pacific has recently floated an unconventional idea to its business class customers.

Bringing their own cutlery sets onboard. This initiative, revealed through a member survey circulated within the airline’s “Cathay Lab” community – a platform comprising frequent business class travelers – has stirred a wave of curiosity within the aviation industry.

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With sustainability becoming an increasing concern in aviation, Cathay Pacific’s survey aimed to gauge passengers‘ willingness to partake in various eco-friendly practices during their journeys.

Among the initiatives presented, including refilling reusable water bottles and recycling plastic, the prospect of bringing personal cutlery garnered significant attention. Some members expressed practical concerns, questioning the feasibility of carrying cutlery through airport security and the potential inconvenience for passengers unaware of regulations.

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Others suggested that Cathay Pacific should simply provide reusable cutlery onboard instead. Furthermore, there were suspicions among some respondents that the BYO cutlery proposal might be a precursor to introducing additional charges, with one user humorously envisioning a scenario where the airline lends cutlery sets for a fee.

Despite the skepticism surrounding the proposal, Cathay Pacific’s exploration of innovative sustainability measures reflects a broader industry trend towards environmental consciousness.

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Air India and IndiGo’s Joint Initiative, Plans for 170 Wide-Body Aircraft

Air India and IndiGo's Joint Initiative, Plans for 170 Wide-Body Aircraft

In a bold move that underscores their confidence in India’s burgeoning aviation sector, Air India and IndiGo have revealed ambitious plans to acquire a combined total of up to 170 wide-body aircraft.

This strategic investment marks a significant shift in the country’s aviation landscape, as it brings European aircraft manufacturer Airbus into a domain traditionally dominated by American giant Boeing.

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With India positioned as one of the world’s fastest-growing aviation markets, the timing couldn’t be more opportune for such expansion endeavors. The aim is clear: to elevate India’s status as a global aviation hub by enhancing connectivity through direct flights between Indian cities and international destinations.

Currently, a substantial portion of India’s international air traffic relies on overseas hubs, particularly in the Gulf region. IndiGo’s announcement of firm orders for 30 A350-900 aircraft, with an option for an additional 70, signals its commitment to capturing a larger share of the long-haul market.

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Meanwhile, Air India’s comprehensive order, unveiled last year, encompasses 70 wide-body planes, including a mix of A350 and Boeing 787 models.

Recognizing the potential for disruption in the long and ultra-long haul segments, aviation consultancy CAPA India has emphasized the pivotal role Indian carriers can play in driving innovation and transformation.

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With the current combined fleet size of Indian airlines exceeding 700 aircraft, the stage is set for Air India and IndiGo to spearhead a new era of growth and connectivity in the Indian aviation sector.

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Air China Makes Landmark Deal: Orders 100 C919 Jets from COMAC

Air China Makes Landmark Deal: Orders 100 C919 Jets from COMAC

In a strategic move that could reshape China’s aviation industry, Air China has inked a monumental deal with Comac, signaling a significant shift in the nation’s commercial aircraft procurement landscape.

The agreement, valued at a staggering $10.8 billion based on list prices, entails the purchase of 100 Comac C919 jets, a resounding endorsement of the homegrown challenger to aerospace giants Airbus and Boeing.

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The announcement, disclosed in a filing by Air China, underscores the airline’s commitment to bolstering its fleet with domestically manufactured aircraft. These C919 jets, slated for delivery between 2024 and 2031, are poised to amplify Air China’s operational capabilities and enhance its competitive stance in the global aviation arena.

The C919, a formidable competitor to Boeing’s 737 Max and Airbus’s A320neo, symbolizes China’s ambitious foray into the global aviation market. With Air China’s commitment to acquiring a substantial fleet of C919s, the aircraft is poised to carve out a formidable niche in the industry, challenging the dominance of established players.

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Notably, Air China‘s existing fleet comprises an extensive array of Airbus and Boeing aircraft, showcasing its diverse operational portfolio.

With nearly 500 airplanes in service, including models from the A320 family and the 737 series, Air China’s decision to incorporate the C919 into its fleet underscores a strategic diversification strategy.

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While Airbus has enjoyed notable success in China, buoyed by its local assembly line, Boeing has faced formidable challenges in recent years. However, Air China’s resolute investment in the C919 signals a paradigm shift, amplifying China’s quest for self-sufficiency in aviation.

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