Southwest Airlines Co. introduces Imua One™, a Hawaii-themed aircraft livery that represents an enduring partnership between the Hawaiian Islands and Southwest Airlines®, to mark the anniversary of its first interisland flights within Hawaii and the start of the company’s fifth year of serving the Aloha State.
The flying tribute is intended for Southwest® Employees as well as the towns in Hawaii that extended a warm welcome to the carrier. Imua, a Hawaiian rallying cry that means “urging forward,” emphasizes one of Southwest’s main values: teamwork. With their distinctly distinctive strength of courage and spirit, the People of Southwest have been advancing together toward an ever-brighter future for more than five decades.
Southwest unveiled Imua One at Long Beach Airport, one of eight mainland gateways where Southwest offers nonstop service to the Islands, facilitating seamless connections to airports across the western two-thirds of the U.S. mainland.
Southwest also donated $10,000 to eight organizations in the Islands to underscore a commitment to longtime community partners in Hawaii. These organizations support causes close to the Heart of Southwest and align with elements and themes featured on Imua One.
Imua One is the first Southwest aircraft with in-seat power available at every seat. It is the third Boeing 737 MAX 8 in the Southwest fleet of specialty liveries.