Qatar Airways and Google Cloud agreed to collaborate together to outline the purpose of the airline exploring utilizing Google Cloud’s data analytics and artificial intelligence (AI) capabilities to produce enhanced customer experiences for its passengers.
Qatar Airways transported 18.5 million passengers to 150 locations across the world in 2022. The airline’s digital transformation unit receives a considerable amount of structured and unstructured data as a result of the high passenger flow. The goal of the planned partnership with Google Cloud is to use the strength of Google’s data analytics, AI, and machine learning (ML) products, including BigQuery and Vertex AI, to help give Qatar Airways’ customer data a deeper meaning.
The airline will then be able to improve the travel experience for its customers by offering services that are tailored to their specific requirements, travel patterns, and previous travel experiences.
In addition, Qatar Airways and Google Cloud will investigate further areas of cooperation, such as the use of cloud tools to promote cost optimization, improve operational efficiency, and more. Sustainability is a high focus on the airline’s roadmap for digital transformation, and Qatar Airlines is considering employing Google Cloud, the most environmentally friendly cloud in the market, to launch new initiatives that will help Qatar Airways reach its sustainability targets by 2030.