Airlines

United Airlines Rolls Out Customized Ads on Passenger Seat-Back Screens

United Airlines has introduced Kinective Media, a pioneering media network leveraging travel behavior insights to deliver personalized, real-time advertising, content, experiences, and offers from top brands.

This innovative technology platform enables marketers to extend their reach across various channels, including United’s award-winning mobile app and inflight entertainment systems.

Kinective Media collaborates with prominent brands like Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and advertising agencies such as Dentsu. The initiative focuses on premium brand relationships within key sectors including retail, luxury goods, financial services, automotive, media, and travel.

United’s nearly 100,000 seatback screens across its fleet offer a significant opportunity for engagement, providing an average of 3.5 hours of attention per traveler based on typical flight durations. The airline plans to expand the number of seatback screens as part of its United Next strategy, which includes retrofitting existing aircraft and incorporating new airplanes into the fleet.

Passengers can access a wide array of content through United’s seatback screens and personal devices, including over 2,800 movies and shows, a 3D moving map, personalized gate information, and digital food and drink menus. The inflight entertainment is available in more than 20 languages, enhancing the travel experience for a diverse customer base.

With Kinective Media, United aims to provide its MileagePlus® members with additional value through more personalized and timely offers and experiences, ultimately fostering greater loyalty. This initiative represents a significant step forward in connecting passengers with tailored content and advertisements, enhancing both the travel and brand engagement experience.

Airlines

Ryanair mocks Rishi Sunak and internet responds back

Ryanair discovers fake engine parts In Some Of Its B737 aircraft

Ryanair, a well-known low-cost carrier, recently posted a tweet mocking Rishi Sunak regarding his election results, creating a buzz and dividing opinions online.

In the latest update on the UK elections, the Labour Party has ended the 14-year rule of the Conservatives, crossing the majority mark.

UK election Result

Keir Starmer is set to become the prime minister, the first from the Labour Party since 2010, stating, “Change begins now.” Rishi Sunak, conceding defeat, described the outcome as a “thoughtful verdict” and took responsibility for the loss.

He assured that the transition of power would be smooth and peaceful, with goodwill from all parties involved.

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Ryanair is known for its frequent controversies, sometimes even mocking its own customers, particularly concerning ryanair seat comfort. Many complaints focus on the compact seating and limited legroom, as Ryanair flights generally offer minimal amenities.

don't worry @RishiSunak we've got a seat for you pic.twitter.com/5JsrTxCqlp— Ryanair (@Ryanair) July 4, 2024

Some user wrote ” Take him to Rwanda and let him submit his asylum application from there please. ” ” You’d have to provide a sandwich, not a baguette or croissant though.”

And don’t worry about the legroom…oh wait you never do” Now this is so insensitive… regardless of the outcome of the election, he is still our PM.”

Take him to Rwanda and let him submit his asylum application from there please— G.MulMuli (@Ramadan70530344) July 4, 2024

Despite these issues, Ryanair remains one of Europe’s most successful low-cost airlines, employing various business strategies to attract customers with competitive pricing.

The horrifying accidents which changed aviation flying – Read more

The airline primarily operates the Boeing 737 MAX 8200, which boasts extended travel range. However, Ryanair consistently makes headlines not only for operational achievements but also for its notable responses to travelers and competitors alike.