Every brand has its own personality, however when it comes to services, the brand will be identified by the design of the product’s appearance. Jet Airways is dissatisfied with Spice Jet since the airline uses Jet Airways livery aircraft from the lessor but does not request that the existing livery on the aircraft be removed.
Jet Airways has requested that the DGCA direct Spice Jet not to fly any of the aircraft that bear the Jet Airways livery and brand design. It was owned by Naresh Goyal till 2019 and conducted its final trip on April 17, 2019. Jet Airways is now promoted by the Jalan-Kalrock Consortium.
Due to insolvency, the aircraft was grounded in 2019 and returned to its lessor. However, this aircraft was then offered to other airlines that were eager to lease it back to Spice Jet. When an aircraft must be kept in a white colour scheme so that other parties can place their livery on it as soon as they take possession of it. However, in this situation, it was unconcerned and maintained the operation even though Jet Airways had returned to operations.
Jet Airways has requested that the DGCA order Spice Jet to remove its livery from the aircraft. Jet Airways claims that it is deceptive and poses a safety risk. On June 21, Jet Airways wrote to the DGCA, saying, “After the cessation of our operations in 2019, certain aircraft were returned to the lessors and then leased out to some Indian operators such as Spice Jet.” “Also, the Jet Airways emblem on the tail has been painted over, but is still recognisable if one looks carefully,” Jet Airways said in the letter.
The letter also mentions that one of the Spice jets was involved in some of the incident, photos of which have been shared widely in the media. This reflects the airline’s brand damage. In reality, no airline would want the incident to be publicized publicly.
— Jayaram Tamilselvan (@ovjt64) August 11, 2019
— The Hound (@Basti_Boys) July 2, 2019
Even another operator flying its aircraft in the livery of another airline has the potential to deceive the public. This can sometimes be a safety problem because it can confuse the ground personnel and crew flying the other aircraft in question. they mentioned in the letter
Jet Airways acquired a renewed air operator certificate (AOC) from the DGCA on May 20 of this year, and it intends to begin commercial flying operations in September.
According to Jet Airways, airline liveries are vital statements of branding and corporate identity, and all operators strive to make theirs as distinctive and easily recognizable as possible.