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United Airlines Rolls Out Customized Ads on Passenger Seat-Back Screens

United Airlines Rolls Out Customized Ads on Passenger Seat-Back Screens

United Airlines has introduced Kinective Media, a pioneering media network leveraging travel behavior insights to deliver personalized, real-time advertising, content, experiences, and offers from top brands.

This innovative technology platform enables marketers to extend their reach across various channels, including United’s award-winning mobile app and inflight entertainment systems.

Kinective Media collaborates with prominent brands like Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and advertising agencies such as Dentsu. The initiative focuses on premium brand relationships within key sectors including retail, luxury goods, financial services, automotive, media, and travel.

United’s nearly 100,000 seatback screens across its fleet offer a significant opportunity for engagement, providing an average of 3.5 hours of attention per traveler based on typical flight durations. The airline plans to expand the number of seatback screens as part of its United Next strategy, which includes retrofitting existing aircraft and incorporating new airplanes into the fleet.

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Passengers can access a wide array of content through United’s seatback screens and personal devices, including over 2,800 movies and shows, a 3D moving map, personalized gate information, and digital food and drink menus. The inflight entertainment is available in more than 20 languages, enhancing the travel experience for a diverse customer base.

With Kinective Media, United aims to provide its MileagePlus® members with additional value through more personalized and timely offers and experiences, ultimately fostering greater loyalty. This initiative represents a significant step forward in connecting passengers with tailored content and advertisements, enhancing both the travel and brand engagement experience.

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Air India Rolls Out A350s for Delhi-New York JFK and Newark Routes

Air India Rolls Out A350s for Delhi-New York JFK and Newark Routes

In a major development for North American travelers, Air India has announced the deployment of its state-of-the-art Airbus A350-900 aircraft on two key routes: Delhi to New York and Delhi to Newark.

The service on the Delhi-New York route will commence on November 1, 2024, while the Delhi-Newark route will see its inaugural flight on January 2, 2025.

The introduction of the air india a350 will bring significant enhancements to Air India’s offerings, particularly with the launch of its Premium Economy class. air india retrofit This new class will feature 24 wide seats arranged in a 2-4-2 configuration, providing passengers with extra legroom and a more comfortable flying experience.

Soon, Air India aircraft will feature onboard WiFi & all-new cabins: Click here

“We are encouraged by the positive guest feedback we have received from the domestic deployment of our air india a350 interior to offer our hero product on the Delhi-New York JFK and Delhi-Newark routes. This is a significant leap forward for our U.S. operations that also underscores our commitment to continuous improvement,” said Campbell Wilson, Chief Executive Officer & Managing Director of Air India.

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The A350’s Business class will set new standards with 28 private suites, each equipped with full-flat beds, direct aisle access, and personal wardrobes. Economy class will be configured to accommodate 264 passengers in a 3-4-3 layout. Across all cabins, passengers will enjoy the latest Panasonic eX3 in-flight entertainment system, offering over 2,200 hours of content.

Air India’s First A350-900: Interior, Routes, &Inflight Features: Click here

This strategic deployment marks a notable enhancement in Air India’s U.S. operations, with 60% of its flights to the U.S. now featuring new or upgraded cabin interiors. The air india new international routes currently operates 51 weekly flights to five U.S. destinations: New York JFK, Newark, Washington DC, Chicago, and San Francisco.

The revamped cabins, advanced in-flight entertainment systems, and improved service standards represent air india wifi commitment to providing a superior travel experience. “We believe this enhanced offering will solidify Air India’s position as a leading carrier and attract travellers seeking a world-class flying experience between India and the United States,” the airline stated.

Seats on these flights are now available for booking on Air India’s website, mobile app, and through travel agents, ensuring that passengers can easily plan their journeys on these newly upgraded routes.

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Air India Economy vs Qatar airways economy: which is best?:Click here

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