Airlines

United Airlines Rolls Out Customized Ads on Passenger Seat-Back Screens

United Airlines has introduced Kinective Media, a pioneering media network leveraging travel behavior insights to deliver personalized, real-time advertising, content, experiences, and offers from top brands.

This innovative technology platform enables marketers to extend their reach across various channels, including United’s award-winning mobile app and inflight entertainment systems.

Kinective Media collaborates with prominent brands like Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, and advertising agencies such as Dentsu. The initiative focuses on premium brand relationships within key sectors including retail, luxury goods, financial services, automotive, media, and travel.

United’s nearly 100,000 seatback screens across its fleet offer a significant opportunity for engagement, providing an average of 3.5 hours of attention per traveler based on typical flight durations. The airline plans to expand the number of seatback screens as part of its United Next strategy, which includes retrofitting existing aircraft and incorporating new airplanes into the fleet.

Passengers can access a wide array of content through United’s seatback screens and personal devices, including over 2,800 movies and shows, a 3D moving map, personalized gate information, and digital food and drink menus. The inflight entertainment is available in more than 20 languages, enhancing the travel experience for a diverse customer base.

With Kinective Media, United aims to provide its MileagePlus® members with additional value through more personalized and timely offers and experiences, ultimately fostering greater loyalty. This initiative represents a significant step forward in connecting passengers with tailored content and advertisements, enhancing both the travel and brand engagement experience.

Airlines

Air India to Launch aircraft maintenance training institute in Bengaluru

Air India, one of India’s leading global airlines, is set to establish a Basic Maintenance Training Organization (BMTO) in Bengaluru.

This institute will offer a comprehensive Aircraft Maintenance Engineering (AME) program certified by the Directorate General of Civil Aviation (DGCA). The program will follow an integrated 2+2 year structure, combining classroom learning with practical, hands-on training.

This initiative is part of Air India’s broader goal of creating a robust aviation ecosystem in India. With plans to expand its fleet and strengthen its operations, the airline aims to build a skilled workforce of maintenance engineers, making the organization self-reliant while supporting its ambitious transformation journey.

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To bring this vision to life, air india has partnered with Bengaluru Airport City Limited (BACL), a subsidiary of Bangalore International Airport Limited (BIAL). Together, they will develop a state-of-the-art facility spanning 86,000 square feet at Bengaluru Airport City.

This purpose-built campus will feature modern classrooms, well-equipped laboratories, and qualified trainers to deliver world-class education and training. The institute is expected to become operational by mid-2026.

The BMTO will be located close to Air India’s new 12-bay Maintenance, Repair, and Overhaul (MRO) facility, also set to open in Bengaluru by early 2026. The AME program will begin with two years of academic coursework, followed by two years of practical training at the MRO, ensuring students receive hands-on experience adhering to industry standards.

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In the meantime, Air India has introduced a Cadet AME program in collaboration with reputable institutions in Bengaluru and Hyderabad.

This ensures continuity in its commitment to developing skilled aircraft maintenance engineers while the BMTO facility is under construction. The program also allows students to pursue a bachelor’s degree through university partnerships, enhancing their career and academic opportunities.

With this initiative, air india plane aims to address the growing demand for skilled professionals in aircraft maintenance and engineering, air india new planes contributing to the development of India’s aviation sector and creating specialized career paths for aspiring engineers.