Aviation
EASYJET’S BOOK CLUB LIFTS OFF TO GET CHILDREN HOOKED ON A BOOK THIS SUMMER
encourage children to get into good book by installing holiday reading libraries across its entire UK fleet this summer
· Campaign follows research by easyJet, which reveals that over 8 in 10 British parents (83%) say children are reading less in comparison to when they were younger
· Campaign ambassador and leading children’s author Dame Jacqueline Wilson has selected books for kids to enjoy in-flight
· Children’s classics including; Peter Pan, Alice’s Adventures In Wonderland, The Railway Children and The Wizard of Oz, will be made available in passenger seat-pockets
· The easyJet Book Club will see seven thousand copies of the books take to the skies as 147 ‘Flybraries’ lift off today
· Statistics from the Department of Education show that one in five children in England cannot read well by the age of 11*
· Figures from the National Foundation of Education Research show most children in England do not read on a daily basis with just over a third (37%) of 10 year-olds surveyed reported reading for pleasure every day**
LONDON, Tuesday 18th July 2017: Europe’s leading airline easyJet have launched a new initiative today to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low.
This summer easyJet will fly 750,000 families out of UK airports on their holidays. That means it has a unique opportunity to get kids hooked on a book while they’re on the plane.
Former Children’s Laureate Dame Jacqueline Wilson, who is supporting the Flybrary campaign designed to promote literacy and encourage kids to read, has selected a range of classic children’s books to be stocked on board that encompass the spirit of travel and adventure. Dame Jacqueline unveiled her selection at the official launch of the Book Club at Gatwick Airport.
Seven thousand copies of children’s classics including Peter Pan, Alice’s Adventures In Wonderland, The Wizard Of Oz, and The Railway Children will be made available on easyJet’s UK fleet of 147 aircraft as the new holiday reading campaign takes flight today across European destinations for free. Kids can start reading them on the flight and then when they land download free samples of other classics to try, plus a sample of Wilson’s latest bestseller, Wave Me Goodbye, from easyjet.com/bookclub. Children will leave the books on board for the next passenger to enjoy.
Aviation
Boeing to Slash 17,000 Jobs Worldwide Amid Ongoing Factory Strike
Boeing, one of the world’s largest aerospace manufacturers, is facing a severe crisis. The company announced on Friday that it will lay off 17,000 employees—roughly 10% of its workforce.
This decision comes amid a prolonged strike, production delays, and ongoing safety concerns with its aircraft. Kelly Ortberg, Boeing’s CEO since August, delivered the news, stating, “Our business is in a difficult position, and it is hard to overstate the challenges we face together.
Beyond navigating our current environment, restoring our company requires tough decisions, and we will have to make structural changes to ensure we can stay competitive and deliver for our customers over the long term.”
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Boeing has been struggling financially, with the last reported profit in 2018. The company’s largest union, with 33,000 members, has been on strike for nearly a month after rejecting a labor deal. The ongoing walkout is reportedly costing Boeing around a billion dollars each month as negotiations remain at a standstill.
Compounding these issues, Boeing’s much-anticipated boeing 777x wide-body plane is now six years behind schedule, with deliveries postponed until 2026. This follows the discovery of structural damage during flight tests. Boeing also announced it will stop manufacturing its commercial 767 freighters after fulfilling its remaining orders by 2027.
Financially, the company expects to report a significant third-quarter loss—nearly $10 per share—and a total cash outflow of $1.3 billion. boeing new aircraft commercial airplane unit faces a $3 billion pretax charge, while its defense business will absorb an additional $2 billion hit.
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The strike has severely impacted production at key boeing facilities, particularly in Seattle, where half of the company’s nearly 150,000 employees work. Since 2019, Boeing has lost approximately $25 billion.
Ortberg was brought in over the summer to help the company regain public trust following safety concerns, especially surrounding the 737 Max line, which was involved in two deadly crashes. Earlier this year, a separate incident involving a panel popping off a 737 Max mid-flight reignited concerns. A Federal Aviation Administration investigation following the event found that Boeing had failed 33 out of 89 product audits.
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