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April 1 Alert: Swoop brings lie-flat seats to its single class cabin

Swoop

An industry leader in innovation, Swoop breaks the mould on the ultra-low-cost model with its Recline-for-a-Dime™ product

CALGARY, April 1, 2019 /CNW/ – Swoop has set a new bar in ultra-low-cost unbundling with the introduction of its Recline-for-a-Dime™ product. The feature, expected to be configured across the fleet by the end of April 2019, allows travellers to insert a dime into the armrest of their seat in exchange for two-inches of 30-minute timed recline. Credit card tap is also enabled for even more convenience.

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The cost to lie completely flat is $0.90, though travellers can fully customize the amount of time and the degree of recline they prefer, in $0.10 increments. When the time is up, the seat gently returns to its upright position. Swoop’s Flatter-than-Flat feature is offered for an additional $0.10, allowing travellers who have purchased the lie-flat option to further stretch their spine. 

“Lie-flat luxury seating seems to be all the rage these days,” said Steven Greenway, President of Swoop. “Our travellers now have the option for a premium experience without breaking the bank. It’s a pivotal moment in the world of ultra-low-cost travel and only the beginning for product innovation at Swoop.”

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Staying true to the ultra-low-cost model, Swoop cut the cost of reclining from the fare so travellers are only paying for what they use. Swoop is the only airline in the world to have the patent-pending air-worthy automated seat-recline technology. 

“An innovation that truly has your back….”

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For years, ULCC’s have been targeted for having cramped, unfriendly seats. Wanting to dispel this stereotype, Swoop conceived Recline-for-a-Dime while inadvertently discovering a few added benefits. Studies have shown that reclining at least six inches every 20 minutes on flights over 1.5 hours increases circulation and prevents thrombosis and swelling. Studies have also concluded a relationship between reclining and a reduction in jet lag. All the more reason to recline for a dime.

“It’s about dime! Recline.”

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The standard degree of recline on most airlines that offer a premium economy option is eight inches. Market research has shown potential dissatisfaction from those seated behind a seat that is reclined more than this. In these cases, the non-reclining traveller can purchase Swoop’s 5-degrees-of-freedom option, which prevents the seat in front from reclining past the eight-inch satisfaction threshold. 

The feedback from the cabin crew has been overwhelmingly positive. With the automated seat technology in place, gone are the days of monitoring that all seats have been returned to their upright position for take-off and landing. 

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Swoop expects to further develop the offering by introducing dynamic lumbar support, massage, motion-sync to streaming music and discounted recline-credits for the frequent traveller.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

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Aviation

All passengers killed in plane crash, after pilot let his children to control the plane

All passengers killed in plane crash, after pilot let his children to control the plane

When boarding a plane, passengers entrust their safety to the skilled hands of the pilot. However, tragedy struck when one of the flight ended in disaster as all passengers lost their lives in a horrific plane crash.

In 1994, during a flight from Moscow to Hong Kong, tragedy struck as an Aeroflot relief pilot made a fateful decision. In a move that would have devastating consequences, the pilot invited his own children into the cockpit to play with the controls. Little did anyone know, this seemingly innocent gesture would lead to the loss of all 75 lives aboard the aircraft.

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It was a seemingly innocent act that led to catastrophic results. The relief pilot, Mr. Kudrinsky, invited his two children, Yana, 12, and Eldar, 15, into the cockpit during the late hours of the night. Little did anyone know, this simple gesture would set off a chain of events that would end in tragedy.

Once in the cockpit, the children were allowed to sit in the captain’s chair and play with the controls, unaware that they should have been disabled as the plane was in autopilot mode.

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Eldar, perhaps in a moment of curiosity or innocence, held the control column down for a mere 30 seconds. Yet, in those brief moments, the autopilot disengaged, thrusting the aircraft into manual control.

By the time the pilots regained their seats and attempted to regain control, it was too late. Despite their efforts to pull the plane out of a dive, they overcorrected, causing the flight to climb almost vertically, ultimately stalling it.

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Final moment Flight 593 crash

In the final moments, as the pilots struggled to stabilize the aircraft, Flight 593 crashed into the Kuznetsk Alatau Mountain range in southern Russia, completely obliterating the plane and claiming the lives of everyone on board.

Investigations revealed a chilling truth: there was no evidence of technical failure. Instead, the crash was attributed to the unthinkable decision to allow inexperienced hands to manipulate the controls of a commercial aircraft.

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The black box recording captured the harrowing sequence of events, providing a grim reminder of the human cost of a lapse in judgment. In just over two minutes, the lives of all on board were tragically short, leaving behind a legacy of sorrow and unanswered questions.

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Aviation

American Airlines Flight Attendant Orders First-Class Traveler to use Economy Restroom

American Airlines Flight Attendant Orders First-Class Traveler to use Economy Restroom

On a recent American Airlines flight from Chicago O’Hare to Phoenix, Pamela Hill-Veal, a retired circuit court judge, found herself at the center of a disturbing incident.

Despite traveling in First Class, she was directed by a flight attendant to use the Economy Class restroom, sparking allegations of racial discrimination. According to Hill-Veal, the ordeal began when she used the dedicated First Class lavatory during the flight. A flight attendant approached her, accusing her of slamming the door and issued a warning.

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Despite remaining calm, Hill-Veal faced further confrontation when she attempted to use the First Class restroom again later in the flight. The situation escalated as the flight attendant persisted in berating Hill-Veal, who felt targeted due to her race. She highlighted the disparate treatment, noting that white passengers were not subjected to similar directives.

In a distressing turn, the flight attendant followed Hill-Veal to her seat and allegedly touched her while threatening arrest upon landing. This alarming encounter left Hill-Veal feeling humiliated and traumatized, impacting her ability to rest even after the flight.

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American Airlines has responded, expressing a commitment to investigating the matter and addressing discrimination claims seriously. However, the incident underscores ongoing concerns about racial bias in air travel and the need for accountability in ensuring all passengers are treated with dignity and respect.

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Aviation

Southwest CEO Signals Major Shift: Farewell to Open Seating

Southwest CEO Signals Major Shift: Farewell to Open Seating

Southwest Airlines is contemplating a significant shift away from its traditional open seating policy, a move that could signal a departure from its long-standing business model.

The potential change, which would introduce assigned seating and premium seat options, is being considered to appeal to a younger demographic of travelers. This adjustment would mark one of the most substantial alterations for the carrier since its inception in 1971.

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Unlike its competitors who have embraced premium seating offerings, Southwest has stuck to its open seating approach, albeit providing the option for early boarding at a fee. However, with rivals like United Airlines witnessing revenue growth from premium seating, Southwest is reevaluating its strategy. According to Forbes, the airline industry has seen a shift in customer preferences over time, prompting Southwest to reconsider its seating model designed during an era of lower load factors.

While Southwest CEO, Jordan,told to CNBC that he has neither confirmed nor denied the possibility of premium seating, he acknowledges that the company is exploring various options. He emphasized that while it’s still early in the decision-making process, the initial results are promising, hinting at potential changes in the future.

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Southwest currently operates with a single economy class cabin across its all-Boeing 737 fleet, with no assigned seating. However, the airline does offer the option for early boarding for passengers to secure their preferred seats for an additional fee. Over the years, Southwest has maintained a focus on simplicity and user-friendliness in its offerings, striving to minimize costs and complexity.

In contrast, competitors like Delta and United have capitalized on revenue growth from premium seating options such as business class, demonstrating strong upsell rates. Analysts have repeatedly questioned Southwest about the potential for introducing premium seating or additional fees, although the airline has traditionally refrained from charging for the first two checked bags.

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For now, the only way Southwest passengers can secure their preferred seats is by paying for an earlier boarding position, as the airline continues to operate without assigned seating, allowing passengers to choose their seats upon boarding in a predetermined order.

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