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American Airlines and JetBlue have added 10 new destinations to Northeast Alliance

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FORT WORTH, Texas — American Airlines and JetBlue Airways are further increasing competition for travelers in the Northeast. The airlines announced they are adding a variety of new nonstop destinations from New York’s LaGuardia Airport (LGA), Newark Liberty International Airport (EWR) and Boston Logan International Airport (BOS) in 2023. The new service — which includes many routes currently only flown by one other carrier — is made possible through JetBlue and American’s innovative and effective Northeast Alliance (NEA).

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The NEA will offer nearly 300 daily departures from New York’s John F. Kennedy Airport (JFK) and will serve 49 of the top 50 global markets in 2023. Across New York’s three major airports, the NEA will fly more than 500 daily departures next year, as well as nearly 200 daily departures from Boston.

“Giving customers more choices for travel is a critical part of the Northeast Alliance,” said Anmol Bhargava, American’s Vice President of Global Alliances and Partnerships. “We are pleased that with our partner, JetBlue, we will now serve 45 of the top 50 domestic markets from LGA.”

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New American service

Starting in May, American will launch new service to several new destinations.

From To Service launches
LGA Birmingham, Alabama (BHM) May 5, 2023
LGA Buffalo, New York (BUF) May 5, 2023
LGA Columbia, South Carolina (CAE) May 5, 2023
LGA Grand Rapids, Michigan (GRR) May 5, 2023
LGA Greenville, South Carolina (GSP) May 5, 2023
LGA Knoxville, Tennessee (TYS) May 5, 2023

Also in New York, American will expand its summer seasonal flying between LGA and Asheville, North Carolina (AVL), to year-round service. The airline will also add an additional frequency between BOS and Louisville, Kentucky (SDF).

New JetBlue service

In spring 2023, JetBlue will introduce nonstop flying between LGA and Atlanta (ATL); Hyannis, Massachusetts (HYA); and Nassau, Bahamas (NAS) and Bermuda (BDA); pending government approval.

In summer 2023, JetBlue will offer customers Mint®, the airline’s premium travel experience, on nonstop flights between EWR and Aruba (AUA). The airline will also reintroduce service between EWR and Montego Bay, Jamaica (MBJ).

JetBlue plans to expand the airline’s service to Canada with daily summer seasonal service between Boston and Vancouver, B.C. (YVR). New Vancouver flying will complement JetBlue’s service between New York and Vancouver, which first launched earlier this year as part of the NEA.

 

Airlines

German Carrier Lufthansa Plans for 20% Job Cuts in Administration

German Carrier Lufthansa Plans for 20% Job Cuts in Administration

Lufthansa Airlines is reportedly planning significant job cuts in its administrative workforce. According to Manager Magazin, the German carrier intends to reduce administrative positions by 20% as part of its cost-cutting measures amidst an anticipated decline in earnings.

This reduction could impact approximately 400 jobs, the report revealed. While Lufthansa has not directly commented on the layoffs, the airline confirmed its goal of cutting administrative costs by 20% by 2028.

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The strategy involves leveraging digital technologies, including artificial intelligence and automation. “A hiring freeze is currently in place for administrative roles at Lufthansa Airlines,” said a company spokesperson.

The staff reduction is expected to occur through natural attrition and age-related turnover, rather than forced layoffs. The internal projection cited by the magazine warns that Lufthansa could face an operating loss of €800 million ($843.92 million) by 2026 if no corrective measures are taken.

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The report highlights the challenges companies face in aligning workforce requirements with current and future demands. Failure to adapt could necessitate drastic actions, such as restructuring and layoffs, which carry significant repercussions for both the organization and its employees.

As Lufthansa navigates these challenges, the airline appears committed to balancing cost efficiency with digital transformation to maintain its competitiveness in a rapidly evolving industry.

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