CALGARY, April 1, 2016 /CNW/ – In its never-ending quest to deliver the most caring and personalized service to its guests, WestJet announced today the replacement of all standard-issue food and beverage carts with the Robotic Automated Light Food Handler (RALFH). RALFH provides incredible guest service utilizing a powerful memory, a facial-recognition camera and an audio conveyance system that allows it to interact with guests to deliver food and beverage orders in an efficient, personalized and technologically awe-inspiring manner.
“With RALFH, the only thing we’ve changed is everything. As not only a Canadian-airline first, but a global-aviation first, RALFH is a demonstration of WestJet’s innovative thinking and dedication to guest experience,” said Richard Bartrem, WestJet Vice-President, Marketing Communications. “By using RALFH to order and distribute food and beverages, we have eliminated the need for our flight attendants to push a heavy cart up and down the aisle. We can’t wait for RALFH to start providing an entirely new and fun way to wine and dine our guests.”
The installation of RALFH means that WestJet’s flight attendants now have the ability to provide even more of the caring guest experience that makes WestJet the proud Canadian airline it is today.
Said Bartrem, “The idea behind RALFH started with WestJet’s beloved flight attendants, who always provide remarkable experiences. We have simply evolved and reinvented the flight attendant, resulting in the most beautiful and powerful hi-tech food dispenser in the world. Anyone who wants to order a coke, a sandwich or even just a bottle of water is going to love RALFH.”
RALFH also makes it easy for guests to get up and down the aisles of the plane, which was noted in consumer testing as awesome.
Westjet official press release
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