JetBlue will be the first significant U.S. airline to sell non-alcoholic beer above 35,000 feet, stated Athletic Brewing Company, the nation’s top non-alcoholic craft beer manufacturer.
All domestic JetBlue flights will start serving Upside Dawn Golden, an award-winning beer from Athletic Brewing, starting in May 2023.
According to a recent survey, one-third of Americans are trying to consume less alcohol in 20231. At the same time, year-to-date dollar sales of non-alcoholic beer are up 34%2. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 94%3.
Customers of JetBlue who want to enjoy a beer without the effects of alcohol will have a pleasant alternative via Athletic Brewing’s Upside Dawn as the demand for non-alcoholic beverage options continues to rise.
Customers of JetBlue can take advantage of this new option as part of the airline’s commitment to providing healthy, delectable food and beverages to suit a variety of palates.
The most prestigious non-alcoholic brewery in the world is Athletic Brewing, and Upside Dawn has garnered more than a dozen accolades for its flavour and quality.