Emirates unveils world-first robotic check-in assistant at DIFC

Emirates is set to launch a new City Check-in and Travel Store in the centre of Dubai’s thriving financial sector, giving consumers the convenience of booking travel, checking in for flights, dropping off luggage, shopping for travel necessities, and saving time at the airport. The cutting-edge facility, which is located in the prestigious ICD Brookfield Place in the DIFC, will start taking visitors on April 27.

The City Check-in and Travel Store, which is located in the financial district of Dubai, has a prime and premium location for busy professionals and enables customers to check their bags up to 4 hours before a flight, allowing them to arrive at the airport at their convenience. This is just one example of Emirates’ ongoing commitment to improving the customer experience.

Customers can visit the location and check in at any time between 8:00am and 10:00pm daily. They can start their travel experience with seamless service at self-check-in kiosks, at designated desks with Emirates agents or with Sara, the first check-in robot assistant in history.

Sara is a cutting-edge portable robotic check-in system that can recognise faces from scanned passports, register travellers, and direct them to the luggage drop location. The City Check-in and Travel Store is a stylish and roomy contemporary space that offers the chance to book tickets, browse travel goods, drop luggage and check-in. Paid valet parking and self-parking ensure an elevated, hassle-free check-in experience for Emirates passengers. It also features a striking 2.5 metre LCD screen showing the most recent destination content from Emirates, as well as additional screens showing an interactive touchscreen map.

Around the DIFC, visitors can enjoy a diverse range of services, shopping, world-class cuisine, and art galleries, including the extensive promenade at DIFC’s Gate Avenue.