Aviation

Emirates launches US$15 million campaign to promote Dubai hub and inspire travel

Dubai, UAE, 15 October 2017 – Emirates today launched a US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai.

The campaign is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen, which was found in a scientific study to be the most uplifting or “feel-good” tune on the UK charts in the past 50 years. The ad spot utilises clever camera work that seamlessly transitions between key destinations and Emirates’ onboard features, reminiscent of a visual storytelling style that show “a picture within a picture”. The ad culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.

Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said: “Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai. Since day one, Emirates has proudly and actively promoted our hub. Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors.”

The campaign will run in key markets around the world starting from 15 October. It was conceptualised and scripted in-house and shot by award winning director Vaughan Arnell. The “no-cuts” continuous camera transitions were supported by cutting-edge CGI (computer generated imagery) work from MPC in London, the studio responsible for the Oscar winning SFX (special effects) work for the Jungle Book.

Related Topics:Airline Emirates Tour and Travel

Aviation

SpiceJet to Reintroduce Seaplane Routes in 2025

In a major development for regional connectivity and tourism, Indian low-cost carrier SpiceJet has announced its plans to relaunch its seaplane services in 2025. As reported by News18.

This ambitious initiative marks the airline’s return to seaplane operations after a hiatus caused by the COVID-19 pandemic, and it aims to improve access to some of India’s most remote and underserved regions.

The announcement was made in November 2024 by SpiceJet’s Chairman and Managing Director, spicejet ajay singh, during a demonstration flight from Prakasam Barrage in Vijayawada to the Srisailam Dam. The event was attended by Andhra Pradesh Chief Minister N. Chandrababu Naidu and Civil Aviation Minister K. Rammohan Naidu.

As part of this effort, SpiceJet has partnered with De Havilland for the trials and is providing crucial engineering, technical, and logistical support.

SpiceJet has been granted rights to operate seaplane services on 20 routes, including key destinations such as Lakshadweep, Hyderabad, Guwahati, and Shillong. The airline is now preparing to roll out services on these routes as soon as the necessary infrastructure is in place.

A whole new way to discover India is on the horizon! SpiceJet’s upcoming seaplane operations will bring you closer to stunning shores, scenic lakes, and remote islands. Join us in 2025 for the journey of a lifetime!

Read the full story on News18: https://t.co/Ws7BVweDCN… pic.twitter.com/7y8sx1e1du
— SpiceJet (@flyspicejet) November 9, 2024

The airline originally pioneered India’s first scheduled seaplane service in October 2020, connecting the Sabarmati Riverfront in Ahmedabad with the Statue of Unity in Kevadia, Gujarat. However, the operations were paused due to the COVID-19 pandemic.

Now, spicejet is poised to resume this innovative mode of transport, continuing its commitment to the UDAN (Ude Desh ka Aam Nagrik) scheme, which aims to make air travel more accessible to the masses.

SpiceJet’s CEO highlighted the role of seaplane services in bridging transportation gaps, particularly in areas that have limited access to conventional air travel. The upcoming resumption of seaplane operations is seen as a significant step forward in making travel to remote destinations more affordable and accessible.

Additionally, the airline sees potential for these services to support tourism, as well as provide a reliable transportation option during emergencies, such as natural disasters when land-based access is compromised.