Aviation
The Emirates brand value grew 17% over last year to reach US$ 7.7 billion..!!
DUBAI, UAE, 2 February 2016: Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday.
The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the global ranking of the world’s top brands to be placed at #171, 47 places above the next closest airline brand. Emirates also retains its well-established position as the most valuable brand in the Middle East. In addition, Emirates’ brand value has more than doubled since 2009, when it first appeared on the Brand Finance Global 500 report.
Emirates’ solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground, and staying attuned to its customers’ needs.
Boutros Boutros, Divisional Senior Vice President Corporate Communications, Marketing & Brand for Emirates said: “We invest strategically in building our brand and it is reflected in everything we do. We have differentiated the Emirates brand not only through our marketing and sponsorships initiatives, but also through our competitive combination of quality products and services, and technology-driven customer initiatives that our teams deliver everyday both on the ground and on board. We work hard to identify, anticipate, and meet the ever-changing needs of our diverse global audiences, as we firmly believe that this will position us to outperform in our industry now and in the future.”
Brand Finance CEO David Haigh said: “Emirates continues to soar, adding 17% to its brand value this year. Brand Finance’s analysis shows that Emirates is more popular than ever– its brand equity scores for consumer factors such as familiarity, consideration, preference, satisfaction and recommendation are up across the board. Emirates’ growth this year, which builds on impressive historic trends, suggests that by 2020 it could become the first Middle Eastern brand to enter the top 100 of our ranking.”
2015 was another year of growth and innovation for the airline, as Emirates marked 30 years of operations. During the year, Emirates launched six new points, expanding its network to 150 destinations. Emirates also received 26 aircraft, retaining its position as the world’s largest operator of the Boeing 777 and the ever-popular Airbus A380. The airline currently serves 37 cities around the world with the iconic double-decker A380, which features its trademark Onboard Lounge and Shower Spa and industry-leading First Class private suite.
Continuing to invest in technology, the airline also rolled out initiatives to streamline the customer experience including enhancements to its mobile sites and Apps to simplify the customer journey. Emirates also rolled out its newest version of the in-flight entertainment system, ice, on its newly delivered Boeing 777 and Airbus A380 aircraft, featuring the largest in-seat screens in the industry for First and Economy Class. The Emirates ice system has won the best In-Flight Entertainment Skytrax award for 11 for consecutive years.
Source : Emirates officials
Reported : Jetline Marvel
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Aviation
Exploring the Different Types of Helicopter Rotor Systems and the Science Behind Them
Helicopters are unique aircraft that use rotating blades, called rotors, to generate lift and enable flight. The design of these rotor systems is crucial because it affects how helicopters perform, maneuver, and respond to different flying conditions.
There are several types of helicopter rotor systems, each with its own advantages and specific uses. Understanding these systems helps us appreciate the engineering behind helicopters and their diverse capabilities, from search and rescue missions to military operations and aerial photography.
In this Video, we will explore the main types of helicopter rotor systems and how they contribute to the helicopter’s functionality and performance.
1. Single Rotor System
The single rotor system is characterized by a single main rotor blade that is responsible for generating lift. To counteract the torque produced by this rotor, a tail rotor is used. This setup is essential for maintaining directional control and stability during flight.
Uses: This design is prevalent in most conventional helicopters, including iconic models such as the Bell 206 and the Robinson R22. The simplicity of the single rotor system not only reduces mechanical complexity but also enhances efficiency. As a result, it is favored for a variety of applications, including aerial tours, law enforcement, and emergency medical services, where reliability and straightforward operation are paramount.
2. Tandem Rotor System
The tandem rotor system features two parallel rotors of equal size that rotate in opposite directions. This counter-rotation helps to cancel out the torque that each rotor would otherwise produce, resulting in a balanced and stable flight profile.
Uses: This configuration is typically employed in heavy-lift helicopters, such as the CH-47 Chinook. The tandem design allows for an increased payload capacity and enhanced stability, making it particularly effective for transporting troops, equipment, and supplies in military operations, as well as for civilian applications like logging and construction, where heavy lifting is required.
3. Coaxial Rotor System
The coaxial rotor system consists of two rotors mounted one above the other on the same mast, rotating in opposite directions. This innovative design minimizes the need for a tail rotor, allowing for a more compact helicopter structure.
Uses: Coaxial rotor systems can be found in helicopters such as the Kamov Ka-50. This design offers several advantages, including enhanced lift capabilities, improved maneuverability, and better control in various flight conditions. These features make it particularly suitable for military applications, where agility and quick response times are crucial, as well as for specific civilian operations that require high performance in tight spaces.
4. Intermeshing Rotor System
The intermeshing rotor system consists of two rotors that rotate in opposite directions while intersecting each other, but without colliding. This unique configuration creates a highly efficient aerodynamic profile.
Uses: This system is utilized in helicopters like the Kaman K-MAX, designed specifically for heavy lifting and aerial work. The intermeshing rotors provide remarkable stability and lift capabilities, making it particularly effective for operations in confined spaces, such as urban environments or dense forests. It is ideal for missions that involve heavy external loads, including construction, firefighting, and disaster relief efforts.
5. Transverse rotor system
The transverse rotor system has two parallel rotors that spin in opposite directions, improving lift and stability. This design enhances the aircraft’s aerodynamic efficiency and maneuverability.
A notable example of this system is the V-22 Osprey, a tiltrotor aircraft that merges helicopter vertical lift with the speed of a fixed-wing plane. allowing the Osprey to operate in tough environments like urban areas and remote locations. It can carry heavy loads and personnel, making it suitable for troop transport, search and rescue, medical evacuation, and logistical support in military operations. Overall, the transverse rotor system enhances the V-22 Osprey’s effectiveness and operational flexibility.
6. Compound Rotor System
The compound rotor system combines traditional rotor systems with fixed wings and other aerodynamic features to enhance efficiency and speed. This hybrid approach allows for greater aerodynamic performance than standard rotorcraft.
Uses: Advanced helicopters like the Sikorsky X2 and Boeing’s DBF (Defiant) utilize the compound rotor system. These helicopters are designed for higher speeds and longer ranges, making them suitable for military operations, search-and-rescue missions, and law enforcement tasks where rapid response and extended operational capabilities are essential.
7. NOTAR system
NOTAR system replaces the traditional tail rotor with a ducted fan and directional airflow to counter the torque from the main rotor. It works by pushing air through the tail boom and out through side vents, creating thrust that stabilizes the helicopter. This design reduces noise, boosts safety, and cuts down on maintenance.
Uses: The NOTAR system is found in helicopters like the MD 520N and MD 902 Explorer. Without an exposed tail rotor, it lowers the risk of rotor strikes, making it safer for operations in tight spaces. Its quieter performance is ideal for missions where low noise is needed, such as urban air operations, police work, and medical evacuations.
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