According to Travel & leisure and In an interview on Bloomberg TV last week, Virgin America founder Sir Richard Branson said he’s open to the idea of starting a new airline in the U.S., pending the outcome of a dispute with Alaska Airlines over how long it will pay royalties for the Virgin America brand it acquired last year.
Alaska bought Virgin’s U.S.-based carrier this past December for $2.6 billion, then announced in March that it would be retired by 2019.
The Virgin founder indicated that Alaska Airlines should continue paying royalties “unless we decide to start another airline.”
“So, we’ll see what happens,” Branson said in the televised interview. The Virgin founder said he believes he should be paid royalties through 2040
After Alaska announced its intention to completely dissolve his beloved brand, the passionate entrepreneur published a goodbye love letter to the employees and customers of Virgin America that quickly went viral. An excerpt:
“To each of your brilliant Teammates, I know that you will continue to do great things, whether you stay on with Alaska or pursue a different path. Build a business that puts its people first. Work with partners who share your same progressive and inclusive values. Focus on delivering a great customer experience, and success will come. Make business a force for good. Stay positive; attitude is everything.
