The most wonderful machine we fly is the aeroplane. that aids in quickly linking one location to another. The majority of airlines provide various services with planes. Maintaining the proper livery for such aircraft is crucial because it promotes the services’ branding. But why do some airlines paint their planes a strange colour without giving them a distinctive look?

An aircraft’s operators (airlines, governments, air forces, and occasionally individual and corporate owners) decorate their aircraft with a livery, which is a collection of complete insignia made up of colour, graphic, and typographic identifiers.

Let’s look at the reason for the unusual colour scheme.

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 1. Marketing Strategy

We must produce advertisements in order to get anything on the market to sell, but doing so in the airport will cost expensive airlines to set it up, and the cost of the advertisements there might not be within the budget. The cost of advertising would be significant in airport facilities. In order to shout about their brand from the crowd, some airlines identify their aircraft and paint them in unusual colours.

Courtesy: Condor

The majority of low-cost airlines and some carriers believe that livery aircraft’s amenities and punctuality are more important to passengers than aircraft livery. Some airlines like to use unique colours so that their brand can stand out in the airport and provide free marketing opportunities.

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For instance, the German-based Condor Airlines has a distinctive candy-striped livery. Spirit Airlines’ yellow livery also attracts long-distance airport audiences, and Easy Jet’s orange livery does the same. When it comes to Airasia, their livery is almost all red, which makes them more attractive and visible from a distance.

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2. Less design equals greater appeal Lower painting costs

Airlines opt to paint their aircraft in single or double colours in order to reduce the amount of graphic and design work required, which helps them stay within their paint job budget. Some of the odd designs actually catch more people’s attention when they are passing by.

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Complex graphics and mixed colours are expensive and difficult for airlines to fix occasionally for a lower price, thus airlines consider using a single colour that is readily available. Moreover, some airlines, like Qantas (orange), Emirates (red and golden), Qatar (purple), and Lufthansa (blue) (red). These airlines can be recognised by their distinctive paint jobs. They fall under the category of a full-service airline since brand building is crucial.

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No 3. seasonal painting for marketing with a shorter shelf life.

Some airlines make only minimal livery modifications to draw attention to their aircraft in order to advertise a particular holiday or season. During select special occasions, some airlines would have seasons painting done, giving them a distinctive paint job. For instance, Qatar’s particular painting on aircraft for Fifa 2022 displays the brand’s awareness and partnership with spacial football games.

Airlines occasionally use unique paint jobs to protect the environment, such as Emirates, which are exhibited on aeroplanes. Additionally, its Airbus A380 has the livery for the Dubai 2020 expo. Airlines can attract more attention and increase brand awareness by using livery.

Courtesy: Emirates

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4. Ground personnel can recognize aeroplanes.

Imagine a parking lot filled with 100 white aeroplanes, all of which are present. It will be challenging to recognise the aircraft as a result, but its unusual and distinctive colour scheme helps ground personnel immediately recognise the aircraft and provide ground handling services. Although they can also swiftly recognise the parking number, this process recognizes the aircraft considerably more quickly.

Courtesy: Airasia

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