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Virgin Wins $160 Million Alaska Airlines Trademark Lawsuit

Virgin Wins $160 Million Alaska Airlines Trademark Lawsuit

On Thursday, a judge in London ruled that Virgin Group is entitled to royalties even though Alaska Airlines Inc. no longer uses the Virgin brand, and the company won the trademark dispute for almost $160 million.

Alaska is obligated to pay a yearly “minimum royalty” payment of almost $8 million, according to Virgin entities Virgin Aviation TM Ltd and Virgin Enterprises Ltd. In a written decision issued on Thursday, Judge Christopher Hancock stated that the minimal royalty was “a flat fee payable for the right to use the Virgin brand, whether or not that right is taken up.”

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Virgin’s acquisition of Alaska included “a branding agreement running until 2039 with clear commitments,” a company representative said, adding, “We are glad the court agreed with our arguments.”

According to a representative for Alaska, the case “lacks merit, and we intend to appeal the decision.”Before Alaska Air Group Inc. completed its $2.6 billion acquisition of Virgin America, Virgin gave a trademark licence to Virgin America to use its brand in connection with the running of a domestic U.S. airline.

In 2018, Alaska’s operations were integrated with those of Virgin America, and the Virgin name was dropped the following year. In October, Virgin informed the London High Court that Alaska is required to make the yearly payment as Virgin America Inc.’s legal heir.

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Alaska’s attorneys said that it was “commercially nonsensical” to be bound by a contract that would cost it $8 million year for trademarks it does not intend to use. Hancock, however, found that the agreement indicated that “Virgin America should pay a continuing minimum charge for the right to re-use the Virgin brand, whether or not they choose to do so.” According to the judge, the conditions of the contract “must be examined from the standpoint of Virgin and Virgin America… instead of from Alaska’s viewpoint.




Boeing 777-9 Begins Certification Flight Testing with FAA Onboard

Boeing 777-9 Begins Certification Flight Testing with FAA Onboard

The 777-9 has commenced certification flight testing at Boeing Field in Seattle. This is a crucial step under the supervision of our regulator to certify the airplane and deliver it to customers worldwide.

Amidst Boeing’s current challenges, the B777X stands out as a project that could revitalize the brand. It is highly anticipated, and Boeing is keen to clear FAA certifications to release it as soon as possible.

Boeing 777-8F vs Airbus A350F: Comparing two Premium aircraft : Click here

The aircraft is two years behind its initial commitment date. During this time, the company has rigorously tested it under various conditions to ensure its readiness for commercial service.


Boeing has announced that the 777X will be used for both passenger and freighter services, depending on customer requirements.

Boeing’s 777X program has achieved a major milestone with the Federal Aviation Administration (FAA) granting approval to begin certification flight tests, marking a significant step towards the aircraft’s entry into commercial service.

Mega Comparison of Boeing 777x vs A350-1000 Aircraft : Click here

The European Union granted approval for this merger in February, and Korean Air anticipates U.S. regulatory approval by the end of October.


Following Airbus’ breakthrough with Korean Air, Reuters reported in April that Korean Air was considering a new Boeing order focused on the 777X, an advanced version of the 777 mini-jumbo.

Boeing 777-9 First certification

The first certification flight test of the 777-9 took place on Friday evening, with FAA personnel onboard alongside Boeing’s pilots and flight test team.

According to The Seattle Times, the aircraft departed from Boeing Field shortly after 6 p.m. and landed nearly two hours later after flying along the Washington and Oregon coast.

The 777X, an upgraded version of the successful 777 twinjet, features new engines and carbon composite wings with folding wingtips to accommodate standard airport gates.


The first variant, the 777-9X, is designed to carry 426 passengers in a two-class configuration for long-haul international flights.

Comparison of two legendary aircraft Boeing 777x vs Boeing 747 aircraft : Click here

Boeing B777x total orders

Boeing has secured 481 orders for the aircraft, with Emirates being the largest customer, having ordered over 200 units. The planemaker has already built and stored 22 777X jets, with an additional six in various stages of assembly in Everett, Washington.

Boeing is close to finalizing a significant deal to sell approximately two dozen 777X jets to Korean Air, with an estimated value ranging from $4 billion to $6 billion, as reported by Reuters.


Industry sources suggest that the agreement could be concluded as early as the Farnborough Airshow in July. Korean Air, South Korea’s largest airline, has been in discussions about returning to Boeing for its long-haul aircraft needs.

The Boeing 777X vs A350 is one of the most popular comparisons among aircraft as of now. The Airbus A350 has been operating for more than eight years, and its promising performance helps airlines in terms of efficiency and customer satisfaction, particularly in noise and vibrations.

The next generation Boeing 777X can fulfill the same requirements, with 777x first delivery given to Emirates Airlines, the launch customer for this aircraft. It remains to be seen how the Boeing 777X vs Airbus A350 will compete against each other in the future.


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