Lufthansa Group Ambitious Plan to Hire 2,000+ New Pilots

Lufthansa Group is looking to hire around 2,000 more pilots between now and the end of 2025. In order to fill positions in its expanding airline fleets. The Group’s latest recruitment campaign, “flybig,” aims to draw attention to the several fascinating features of being a pilot.

With the tagline “Pilot – your dream job, just better,” the new campaign skillfully avoids the typical cliches. The pilots of tomorrow are, after all, not just pilots; they are, above all, inflight hosts and crew managers operating in an exciting, genuinely international workplace.

The new “flybig” campaign is intended for both individuals who have never flown before and seasoned ready-entry pilots who want to move to a Lufthansa Group airline. A pilot’s position at the Lufthansa Group can be easily adjusted to a wide range of life circumstances and situations, especially to the variety of employment models available.

The Group’s cockpit crew corps is composed of individuals from a wealth of backgrounds and pathways. Additionally, the group appeals especially to young women who might want to pursue careers in the cockpit.

The Lufthansa Group first launched ‘flybig’ at the beginning of 2023. Further promotional waves with a focus on recruiting cockpit personnel are planned for the coming year. To not only sharpen the image of the pilot’s profession but raise applicant numbers too, the campaign also directs interested addressees to the corresponding career channels and the website of the European Flight Academy (EFA), the flight school of the Lufthansa Group.