• British Airways cabin crew, pilots, and airport colleagues are now wearing their new uniform*
• The airline’s uniform was designed by British-Ghanaian fashion designer Ozwald Boateng, alongside 1,500 colleagues who work in Britain and across the globe
• Much of British Airways’ former uniform, designed by Julien McDonald, will be repurposed as part of a sustainability initiative
• To celebrate the launch, British Airways has partnered with fellow iconic British brands, GHD and ELEMIS to set up ‘Treat Yourself’ bars across various airports, to help colleagues look and feel their best

Customers traveling with British Airways will now see its customer-facing employees, including cabin crew, pilots, and airport personnel, wearing the airline’s new distinctive uniform range around the world.

The airline gave the first glimpse of its new uniform in January, with operational ground colleagues beginning to wear their new uniforms in May. The collection has been designed by British-Ghanaian fashion designer and master tailor, Ozwald Boateng OBE, with the help of more than 1,500 colleagues from across the business who were involved in the end-to-end process, including design workshops, prototype feedback and wearer trials.

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Boateng’s collection includes 96 unique items that combine fashion and usefulness, making it the most extensive clothing selection the airline has ever provided. The female costume options for airport workers and cabin crew include a dress, skirt, trouser suit, or—a first for an airline—a chic jumpsuit. One of the options in the male wardrobe is a stylish three-piece tailored suit with slim or normal-fit trousers.

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The uniform for the airline is made using custom materials and designs that run throughout the entire queue. The uniforms, a key component of the customer-facing uniform, are constructed from a jacquard fabric that quietly honors the airline’s legacy with a design reminiscent of its famous speed marque. The airwave pattern on the ties and scarves, which was inspired by air flowing across an airplane wing, is another distinguishing aspect of the uniform.

British Airways’ ambitions to redesign its present uniform as part of its BA Better World commitments and the creation of its new uniform both heavily rely on sustainability. More than 90% of the clothing is made from recycled polyester fabric mixes, while the cotton for the new uniform was obtained utilizing the “Better Cotton Initiative.”