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Emirates new advertisement 6 interesting facts , How they did it ?

How they did it ? Emirates new advertisement 6 interesting facts

How they did it ? Emirates new advertisement 6 interesting facts

As the new Emirates advertisement became an online hit after it surfaced on social media, many speculated that the video was shot in a green shed, however Emirates published a fresh behind-the-scenes footage of the advertisement.

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  1. The ad was filmed without any green screen or special effects.

The ad was filmed without any green screen or special effects and was the result of rigorous planning, training, testing and a strict safety protocol. At the pinnacle of the building, the main protagonist had a reduced circumference space of only 1.2 meters at 828 meters high to pull off the stunt.

Emirates introduces Home Check-in in Dubai

  1. The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa

Watch | 'On top of the world': Emirates' viral ad on top of Burj Khalifa is  not fake, was shot with single drone, Trending News | wionews.com

Filming started at sunrise to catch the golden hour light and the team, including the main star of the ad, began their ascent to the pinnacle before sunrise. The climb took 1 hour and 15 mins from level 160 of the Burj Khalifa by Emaar and the team had to scale several tiers and ladders inside a tube to reach the top. The team was at the pinnacle for around 5 hours with the stunt woman

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Emirates announces start of scheduled A380 service into Hamburg

  1. Ad Concept created by Emirates in House brand team.

At 828 metres above ground this marks one of the highest ads ever filmed and was conceptualized and directed by Emirates’ in-house brand team with the help of Prime Productions AMG, based in Dubai.

Emirates looks to windowless planes

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  1. She joining an elite group of individuals stand at the on tallest building.

Yes, she joins only a handful of individuals who have had the privilege to stand at the pinnacle of the world’s tallest building – including Tom Cruise and the Crown Prince of Dubai, H.H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

Emirates Airline Ad Video Shot on Top of Burj Khalifa Fake or Real? Here's  a Fact Check | ? LatestLY

  1. For to shoot ad safety remained the main priority.

Throughout filming and in preparation of the shoot, safety remained the main priority. A custom platform with an attached pole was built at the top for the protagonist to stand on. She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform.

 

To perform this advertisement A casting call was put out to Emirates’ very own cabin crew team and while there were some willing and capable candidates, a professional skydiving instructor was cast to ensure the highest levels of safety.

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

Aviation

HAL’s Indigenous Tejas MK-1A completes its first maiden flight

The LCA Tejas Aircraft Crash: Understanding the Reasons - Air Marshal GS Bedi's Perspective

The inaugural flight of the first production series fighter of LCA Tejas Mark-1A, an advanced iteration of the LCA Mk-1 recently inducted by the Indian Air Force (IAF), completed its maiden flight in Bengaluru Today.

Over the past several days, the Defence PSU HAL has been conducting various taxi trials in preparation for this milestone.

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The maiden flight lasted 18 minutes and marked a triumph for the project. The Mk-1A boasts several enhancements, including digital radar warning receivers, an advanced AESA radar, improved beyond-visual-range (BVR) air-to-air missiles, and external self-protection jammer pods.

The upgraded Tejas Mark 1A aircraft features a larger cockpit canopy, enhancing the pilot’s outside visibility and facilitating better movement of their helmet. Additionally, the air intake has been redesigned to supply faster airflow to the engine, enhancing performance. Modifications to the vertical radar in the tail section have been made to improve control during turns. Overall, these upgrades elevate the aircraft’s standards compared to previous versions, providing increased comfort and functionality.

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Under a contract worth Rs 46,898 crore signed in 2021, HAL is mandated to deliver 83 Tejas Mk-1A jets between March 2024 and February 2028. This follows the completion of the order for 40 Tejas Mk1 jets valued at Rs 8,802 crore, of which 32 single-seat fighters and two twin-seat trainers have already been delivered.

The IAF, which currently operates two Tejas squadrons named ‘Flying Daggers’ and ‘Flying Bullets’, has deployed one squadron in the southwestern sector. Recognizing the significance of the Tejas in bolstering its fleet, the Defence Acquisition Council (DAC) has approved the acquisition of an additional 97 Tejas Mk-1A aircraft. However, the final clearance from the cabinet committee on security (CCS) is pending before the order can be placed.

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With the IAF grappling with a decline in the number of its fighter squadrons, which currently stands at 31 against the required 42 to effectively counter threats from China and Pakistan, the Tejas assumes a crucial role in filling this gap. Despite initial skepticism, the Tejas has evolved into a flagship platform for India, garnering attention and accolades at numerous defense and aerospace exhibitions worldwide.

However, it is essential to note that the IAF recently experienced its first loss of a Tejas Mk 1 fighter aircraft due to an air crash on March 12.

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Aerospace

South Korean KF-21 Completed First Successful Aerial Refueling

South Korean KF-21 Completed First Successful Aerial Refueling

The first aerial refuelling test of South Korea’s indigenous KF-21 Boramae fighter jet was successfully completed, marking a key milestone in the country’s defense capabilities.

Refueling from a Republic of Korea (ROK) Air Force KC-330 aircraft off the southern coast, the Boramae fighter jet took off from Sacheon Airbase, some 183 miles southeast of Seoul. The Defence Acquisition Programme Administration (DAPA) hailed this development, which represents a significant advancement for this state-of-the-art aircraft.

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The successful aerial refueling test corresponds with a staged production plan intended to ease worries brought forward by the feasibility assessment carried out a year ago. The research recommended cutting production to just 20 units and made additional test suggestions. A DAPA official continues to state that after discussions with pertinent agencies, plans are in place to conclude verification testing by June of this year and complete a contract for the remaining 20 units by February of the following year.

The kf 21, which has been compared to the Turkish KAAN and the Indian AMCA, has a more stealthy airframe than fourth-generation aircraft, but it is not yet capable of fifth-generation fighter capabilities. However, in the future, modifications such as internal weapons bays might force South Korea to reclassify it as a fifth-generation fighter. Even while South Korea has made significant strides towards constructing the KF-21, other countries, including Turkey and India, are also stepping up their efforts to push plans for creating fifth-generation fighter jets.

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As an initial phase, KAI boramae intends to manufacture a two-seat variant of the kai kf 21 boramae equipped with manned/unmanned teaming (MUM-T) capabilities. According to current plans, the Block 2 kf 21 fighter is slated for an upgrade to a low observability (LO) configuration, elevating it to the status of a fifth-generation fighter.

Additionally, KAI has put forward a proposal for the development of a Block 3 kf 21 boramae fighter jet, categorized as a sixth-generation fighter. This iteration would be larger, boasting enhanced stealth features and capabilities. It would incorporate more potent engines and operate within a comprehensive ‘system of systems’ framework, integrating with unmanned effectors for increased effectiveness.

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With the KF-21’s production set to start later in the year, DAPA intends to finalise an agreement with KAI by the beginning of 2024. The Republic of Korea Air Force (ROKAF) is expected to receive 120 KF-21 fighters by 2032.

The whole production plan for 40 kf21s has been approved by the Defence Project Promotion Committee, with an estimated cost of 7.92 trillion won (US$5.9 billion) between now and 2028.

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Aviation

Laser Attack on Aircraft after flying over at Mexico Fireworks Festival

Laser Attack on Aircraft after flying over at Mexico Fireworks Festival

In a shocking turn of events, a passenger jet was nearly blinded by the intense beams of hundreds of laser pointers wielded by festival-goers at a pyrotechnics festival in Tultepec, Mexico.

The harrowing incident unfolded last weekend during the National Pyrotechnic Festival, an annual celebration showcasing Mexico’s rich tradition in fireworks production and usage.

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Video footage captured the moment when a passenger jet, en route to Felipe Ángeles International Airport, soared above the festival grounds. As the aircraft approached, the sky became illuminated with a multitude of green laser beams, creating an eerie glow around the plane.

https://twitter.com/fl360aero/status/1770277290695385593

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The sight was both astonishing and terrifying, as the lasers posed a serious risk to the safety of the aircraft and its passengers. Social media erupted with condemnation towards the festival-goers, labeling their actions as idiotic and dangerous.

Social media erupted with condemnation as the video spread rapidly, with users expressing outrage at the dangerous behavior of the festival attendees. Many denounced the act as foolish and illegal, highlighting the potential consequences of such reckless actions.

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It is currently unclear if the police are investigating the video or if the airline targeted has complained to air safety officials.

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Airlines

Indigo contributed 31 crores to India’s political party for election funds

Indigo contributed 31 crores to India's political party for election funds

In a recent disclosure, it has come to light that Rahul Bhatia, the promoter of IndiGo, along with companies under his InterGlobe Group, has made significant donations totaling Rs 56 crore to four political parties. Additionally, SpiceJet, led by Ajay Singh, has contributed Rs 70 lakh to the Aam Aadmi Party (AAP).

The data further reveals that InterGlobe Air Transport Ltd, a part of the InterGlobe Group, purchased 11 electoral bonds valued at Rs 1 crore each on May 10, 2019, amounting to a total of Rs 11 crore. Similarly, Interglobe Aviation, the parent company of IndiGo, acquired 5 electoral bonds worth Rs 1 crore each on October 23, 2023, totaling Rs 5 crore.

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InterGlobe Real Estate Venture and InterGlobe Air Transport Ltd directed the lion’s share of their political contributions, totaling Rs 31 crore, to the Bharatiya Janata Party (BJP). Surprisingly, the second-largest recipient was the Trinamool Congress (TMC), receiving Rs 16.2 crore from Bhatia. Additionally, InterGlobe Aviation Ltd allocated Rs 5 crore to the Congress party, while Bhatia contributed Rs 3.8 crore to its ally, the Nationalist Congress Party (NCP).

Rahul Bhatia, individually, also made substantial contributions through electoral bonds, purchasing bonds worth Rs 20 crore. On April 7, 2021, a total of 29 electoral bonds were acquired, with 19 bonds valued at Rs 1 crore each and 10 bonds at Rs 10 lakh each, summing up to Rs 20 crore. When combined with the donations from IndiGo and its affiliated companies, the total contributions from the promoter and associated entities reach Rs 56 crore.

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On the other hand, SpiceJet, once a prominent player in the Indian aviation industry, has seen a decline in its market position, currently ranking fifth in terms of market share. Despite this, the airline has engaged in political contributions, with donations made in three separate installments.

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