Aviation

EFTA shows its metal at Dubai Airshow

DUBAI, UAE, 19 November 2019 – The Emirates Flight Training Academy (EFTA) has a small but significant presence at the ongoing Dubai Airshow as it showcases its cadet training programme and two of the 27 aircraft in its fleet of Cirrus SR22 and Embraer Phenom 100EV aircraft. The Academy has truly taken off since its debut and official opening by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, during Dubai Airshow 2017.

Capt Abdulla Al Hammadi, Vice President Emirates Flight Training Academy said: “It has been an extremely fruitful and rewarding journey as we continue on this path of providing world-class aviation training. We have crossed several key milestones in these two years in terms of cadet progression, new partnerships, taking delivery of our full fleet of aircraft, inducting advanced technology, and building up our facilities. We are looking to attract and train young and keen talent, who will become career-ready after graduation and help address the regional and global shortage of skilled commercial pilots.”

High-flying cadets

EFTA is currently running at peak with 252 students, including 11 female cadets, drawn from seven nationalities. The Academy has recently inducted its 17^th cohort, with the first cohort of around 17 students all set to graduate in March 2020.

Flying simulators

EFTA has just received its sixth spanking-new simulator, which now graces the massive training facility near Dubai World Central. The Academy was the launch customer for these six mini full-motion flight simulation training devices, which are the first of their kind in the global aviation industry. The six simulators, three each, have been modelled and configured for training cadets on the two aircraft types in its fleet.

Flying solo

This year, 27 cadets completed their first solo flights on the Cirrus SR22 and have clocked up a collective 3,671 hours and 19 mins of flying this fleet of 22 aircraft. Each cadet is required to complete a total of 185 hours flying aircraft.

The first female cadet to fly solo, Latifa Al Mansoori, took to the skies in September. This followed a historic milestone for EFTA: the first-ever solo flight earlier in the year.

The Academy has a unique and innovative approach to training, with cadets first learning to fly the single-engine piston Cirrus aircraft, and then progressing to the twin-engine Embraer Phenom 100EV, of which EFTA has five. This gives cadets more experience on jet aircraft and a head-start for a career in commercial airlines. EFTA is looking to celebrate another major milestone: the first cadet to fly solo on the Phenom aircraft.

EFTA has had an action-packed 12 months. The Academy participated in the Bahrain Airshow and signed a partnership with National Aviation Academy (TAYARAN), a not-for-profit vocational training institute in the Kingdom of Saudi Arabia to share expertise and establish cadet exchange programmes.

About Emirates Flight Training Academy: Located in Dubai South near Dubai World Central (DWC) airport, the Emirates Flight Training Academy is designed to be one of the most advanced flight training facilities in the world. The Academy was developed by Emirates in response to the global aviation industry’s requirement for skilled commercial pilots. The multi-million dollar facility is spread over an area of over 184,000 sq. metres, with ground school classrooms, ground based simulators, a young and modern training aircraft fleet, a 1,800 metre dedicated runway, an independent air traffic control tower and a maintenance centre in addition to accommodation and recreational facilities for cadets. More information is available at www.emiratesflighttrainingacademy.com

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”