News

Brussels Airlines and Tomorrowland create Amare

Thursday, February 23, 2017 — Every summer since 2012, Brussels Airlines flies the world to De Schorre in Boom. With visitors from more than 200 countries gathering for Tomorrowland, this magical music festival is able to call itself the most international gathering in the world. Young people from Swaziland and Sweden to Fiji come together for an unforgettable weekend and friendship without borders. To symbolize this, Brussels Airlines and Tomorrowland created Amare, the fourth aircraft in the airline’s Belgian Icons series. Starting on Friday 24 February, AMARE will be spreading its wings and preparing for an amazing five-year journey spanning the skies over Europe and beyond.

In 2012 Global Journey came into being as Brussels Airlines and Tomorrow land flew in thousands of young people from all over the world to Belgium, not only to enjoy the festival but to discover the rest of the country. Last summer Brussels Airlines flew more than 10,000 People of Tomorrow to Brussels on their 108 Tomorrowland flights. Now, five years after that first cooperation, we have AMARE, who will be bringing people together all over Europe and beyond for five years.

“AMARE is not just an airplane; it brings people’s hearts together all the year round and symbolises some of the key values of Tomorrowland: love, friendship and unity.”

A nine month creation process

It took nine months to finish the creation of AMARE. After an intensive period of sketches, 3D drawings and model building, the design was ready for painting. Eight artists, including a father and son with many years of experience and the Brussels Airlines and Tomorrowland team, worked non-stop for two weeks to airbrush this impressive print onto the Airbus A320. First a gigantic print of the design was created, before being copied onto the airplane, a 37.56 metres long and 11 metres high Airbus, with registration number OO-SNF. After this process, the colours were mixed and the aircraft was painted by hand.

Tomorrow, 24 February, Amare will leave on its maiden voyage to Vienna at 7h10 (flight SN2901). The flight schedule of Amare can be followed on brusselsairlines.com

In order to make flying with Amare a complete experience, special mood lighting is foreseen in the aircraft cabin. To get everyone in the right atmosphere, the Tomorrowland Hymn by Hans Zimmer is played every time travellers board Amare.

Fourth Belgian Icon

Amare is the fourth special livery plane that Brussels Airlines adds to its Belgian Icons series. As an ambassador for Belgium, the airline wants to bring the best of Belgium to the world. In 2014 the company decided to dedicate an aircraft to Tintin. “Rakcham” instantly became one of the most photographed planes in the world. One year later two Belgian Icons were unveiled to the public: Magritte, dedicated to surrealist painter René Magritte, and Trident, the aircraft of the Belgian Red Devils, the Belgian national football team. With Amare, Brussels Airlines now pays tribute to Tomorrowland, which has in fact become a true Belgian Icon.

Brussels Airlines, member of Lufthansa Group and a Star Alliance member, is the Belgian airline that offers the widest choice of flights to and from the capital of Europe, Brussels Airport. The company has more than 3.500 employees and 49 aircraft operating some 300 flights daily, connecting the Capital of Europe to over 90 premium European and African destinations and New York JFK, Washington D.C. and Toronto. As from March 2017 the airline will operate 5 weekly flights to Mumbai, India.

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Airlines

Alaska Airlines Acquisition of Hawaiian Airlines Reshapes the Air Travel Landscape

Alaska Air Group, Inc. (NYSE: ALK) and Hawaiian Holdings, Inc. (NASDAQ: HA) jointly announced today the execution of a definitive agreement, signifying Alaska Airlines’ acquisition of Hawaiian Airlines at a cash price of $18.00 per share. The total transaction value stands at approximately $1.9 billion, encompassing Hawaiian Airlines’ net debt of $0.9 billion.

The combination of complementary domestic, international, and cargo networks

This strategic union is poised to open up an array of additional destinations, providing consumers with increased choices in crucial air service options across the Pacific region, Continental United States, and globally.

The transaction is anticipated to establish a robust platform for growth and competition in the U.S., offering enduring employment opportunities, ongoing community investments, and a commitment to environmental stewardship.

Key Points:

Acquisition Overview:
- Alaska Air Group to acquire Hawaiian Holdings for $18.00 per share in an all-cash transaction, totaling approximately $1.9 billion.
- Combined company aims to maintain the strong, high-quality brands of Alaska Airlines and Hawaiian Airlines.
Fleet Expansion and Network Reach:
- Creates the fifth-largest U.S. airline with a fleet of 365 narrow and wide-body airplanes.
- Enables access to 138 destinations through combined networks and over 1,200 destinations via the oneworld Alliance.
Hub Development and Connectivity:
- Honolulu to become a key hub for the combined airline, offering expanded services to the Continental U.S., Asia, and the Pacific.
- Tripling the number of destinations from Hawai‘i to North America, while maintaining robust Neighbor Island service.
Commitment to Hawai‘i:
- Strong commitment to Hawai‘i, ensuring robust Neighbor Island air service.
- Aiming for a more competitive platform supporting growth, job opportunities, community investment, and environmental stewardship.
Employee and Union Commitment:
- Commitment to maintaining and growing the union-represented workforce in Hawai‘i.
- Immediate value creation with at least $235 million of expected run-rate synergies.
Investor Call and Timeline:
- Investor conference call scheduled for today at 5:00 p.m. ET / 2:00 p.m. PT / 12:00 p.m. HT.
- Anticipated closing of the transaction within 12-18 months.
Strategic and Financial Rationale:
- Complementary networks to enhance competition and provide greater choice for consumers.
- Preservation of both Alaska and Hawaiian Airlines’ brands on a single operating platform.
- Expected to deliver high single-digit earnings accretion for Alaska Airlines within the first two years.
Community and Sustainability Commitment:
- Focus on growth in union-represented jobs and strong operational presence in Hawai‘i.
- Commitment to environmental stewardship, aligning with Alaska Airlines’ five-part path to net zero by 2040.
Synergies and Accretion:
- Expected run-rate synergies of at least $235 million.
- Transaction multiple of 0.7 times revenue, approximately one third the average of recent airline transactions.
Conditions to Close:

Approval by regulatory authorities and Hawaiian Holdings, Inc. shareholders.
Expected to close in 12-18 months, with the combined organization based in Seattle under the leadership of Alaska Airlines CEO Ben Minicucci.