Airlines

Air India rebranding: Airline Likely To Change Logo And Colour Soon

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Tata-Owned Air India is about to undergo a much-anticipated transformation, revealing a new visual identity with a new logo and bold brand colors. According to reports, the historic moniker “Air India” will endure, protecting the legacy of the company. The orange Konark Chakra and a red swan have been prominently displayed in the Air India emblem since 2014.

The airline announced a forthcoming event on August 10 where a new era of transformation would be launched. The much-anticipated revisions will include a significant change in the airline’s strategy in addition to the visual components.

“Air India’s Iconic Maharaja Mascot: A Farewell or Rebirth?”(Opens in a new browser tab)

A new livery, a symbol of the airline’s refreshed vision, will serve as the primary focus of the rebranding drive. The upcoming livery will elegantly combine shades of red, white, and purple. While the traditional colors of Air India are red and white, the addition of purple will be inspired by Vistara’s unusual livery.

Additionally, According to reports, the Maharaja, Air India‘s well-known mascot, is likely to be sidelined in the new branding strategy decided upon by the Tata Group’s new management. Notably, the popular mascot’s rebranding is probably going to be revealed next month.

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Air India no longer wants to connect the Maharaja with the modern era. The Maharaja will remain a part of the airline, according to the current management of Air India, which took over after the government sold it last year. However, the executives now believe the mascot most likely won’t play the same role. To enhance the airline’s branding, the Tata Group recruited McCann Worldgroup India, which is led by Prasoon Joshi.

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Airlines

PIA Reinstates Manchester and Paris Routes After EU Ban Lift

Pakistan International Airlines (PIA) has announced plans to resume flights to Europe starting in January, beginning with Paris as its first destination.

The decision follows the European Union Aviation Safety Agency’s (EASA) removal of a long-standing ban on the airline. PIA’s inaugural flight to Paris is scheduled for January 10, with bookings opening on December 9.

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In an official statement, PIA spokesperson Abdullah Hafeez Khan confirmed that the first flight schedule has been approved, marking a significant milestone in the airline’s recovery efforts. The EU ban had previously cost PIA approximately Rs40 billion ($144 million) annually in lost revenue, compounding its financial struggles.

With European operations restarting, PIA is now setting its sights on the United Kingdom. The airline plans to seek approval from the UK Department for Transport (DfT) to resume flights to major British cities such as London, Manchester, and Birmingham.

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These routes are anticipated to see high demand once necessary clearances are obtained. The lifting of the EU ban represents a key achievement for PIA as it works to rebuild its international network and regain its standing in the global aviation market.

By restoring flights to Europe and aiming for UK destinations, PIA is taking critical steps toward recovering lost ground and improving its financial outlook.