Airlines

Air India rebranding: Airline Likely To Change Logo And Colour Soon

Runway Close Call:IndiGo Plane Lands as Air India Jet Takes Off

Tata-Owned Air India is about to undergo a much-anticipated transformation, revealing a new visual identity with a new logo and bold brand colors. According to reports, the historic moniker “Air India” will endure, protecting the legacy of the company. The orange Konark Chakra and a red swan have been prominently displayed in the Air India emblem since 2014.

The airline announced a forthcoming event on August 10 where a new era of transformation would be launched. The much-anticipated revisions will include a significant change in the airline’s strategy in addition to the visual components.

“Air India’s Iconic Maharaja Mascot: A Farewell or Rebirth?”(Opens in a new browser tab)

A new livery, a symbol of the airline’s refreshed vision, will serve as the primary focus of the rebranding drive. The upcoming livery will elegantly combine shades of red, white, and purple. While the traditional colors of Air India are red and white, the addition of purple will be inspired by Vistara’s unusual livery.

Additionally, According to reports, the Maharaja, Air India‘s well-known mascot, is likely to be sidelined in the new branding strategy decided upon by the Tata Group’s new management. Notably, the popular mascot’s rebranding is probably going to be revealed next month.

Air India’s Maharaja’retires’ his ‘queens of the skies’ after 51 years.(Opens in a new browser tab)

Air India no longer wants to connect the Maharaja with the modern era. The Maharaja will remain a part of the airline, according to the current management of Air India, which took over after the government sold it last year. However, the executives now believe the mascot most likely won’t play the same role. To enhance the airline’s branding, the Tata Group recruited McCann Worldgroup India, which is led by Prasoon Joshi.

Source:

Airlines

Air India Express Aircraft Engine Part Falls Outside Delhi Airport; DGCA Orders Probe

Air India Express flight skids off runway while landing at Kochi airport

The Directorate General of Civil Aviation (DGCA) has launched an inquiry following reports that metal fragments were discovered at Delhi’s Indira Gandhi International Airport after an Air India Express flight made an emergency landing on Monday evening.

The emergency landing was prompted by a detected engine fault, but fortunately, the landing was executed safely without any injuries to the passengers.

The situation began when crew members of the Air India Express flight reported an engine issue, leading to the emergency landing. The DGCA has confirmed that a thorough investigation is underway and has directed that the aircraft undergo a comprehensive safety inspection.

Air India Initiates Construction of MRO Facility at Bengaluru Airport

The discovery of metal debris outside the airport has raised concerns, prompting the DGCA to probe whether these fragments are linked to the aircraft involved in the emergency landing. Authorities are particularly focused on whether the metal pieces, which were found near the airport, originated from the same Air India Express flight that experienced engine trouble.

While preliminary assessments suggest that the debris could be a broken blade from an aircraft engine, the exact source remains unconfirmed. The airline has yet to verify if the metal fragments are from their aircraft.

Airbus Beluga to Deliver Spare Parts for Stranded British Airways A350

The Delhi Police, working in conjunction with the DGCA, have initiated their own investigation to determine the origin of the metal pieces. A technical team is set to analyze whether the fragments are associated with the aircraft in question. As the investigation continues, a case has been filed with the airport authority to address the matter.