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Air India rebranding: Airline Likely To Change Logo And Colour Soon 

Air India and IndiGo's Joint Initiative, Plans for 170 Wide-Body Aircraft

Tata-Owned Air India is about to undergo a much-anticipated transformation, revealing a new visual identity with a new logo and bold brand colors. According to reports, the historic moniker “Air India” will endure, protecting the legacy of the company. The orange Konark Chakra and a red swan have been prominently displayed in the Air India emblem since 2014.

The airline announced a forthcoming event on August 10 where a new era of transformation would be launched. The much-anticipated revisions will include a significant change in the airline’s strategy in addition to the visual components.

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“Air India’s Iconic Maharaja Mascot: A Farewell or Rebirth?”(Opens in a new browser tab)

A new livery, a symbol of the airline’s refreshed vision, will serve as the primary focus of the rebranding drive. The upcoming livery will elegantly combine shades of red, white, and purple. While the traditional colors of Air India are red and white, the addition of purple will be inspired by Vistara’s unusual livery.

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Additionally, According to reports, the Maharaja, Air India‘s well-known mascot, is likely to be sidelined in the new branding strategy decided upon by the Tata Group’s new management. Notably, the popular mascot’s rebranding is probably going to be revealed next month.

Air India’s Maharaja’retires’ his ‘queens of the skies’ after 51 years.(Opens in a new browser tab)

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Air India no longer wants to connect the Maharaja with the modern era. The Maharaja will remain a part of the airline, according to the current management of Air India, which took over after the government sold it last year. However, the executives now believe the mascot most likely won’t play the same role. To enhance the airline’s branding, the Tata Group recruited McCann Worldgroup India, which is led by Prasoon Joshi.

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Airlines

Singapore Airlines & Emirates Grant 8-Month Bonus to Employees Following Record Profits

Singapore Airlines & Emirates Grant 8-Month Bonus to Employees Following Record Profits

Singapore Airlines (SIA) and Emirates Group have announced substantial bonus payouts to their employees after reporting record profits for the last financial year.

SIA’s employees are set to receive a bonus equivalent to nearly eight months’ salary, a significant increase from the 6.65 months’ bonus awarded in 2023. This includes an additional 1.5 months for their efforts during the Covid-19 pandemic.

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Similarly, Emirates Group has revealed a 20-week bonus for its staff, underscoring their exceptional financial performance. SIA’s financial success was marked by a 24% increase in earnings, reaching $2.7 billion for the fiscal year ending March 31, 2024. This surge was driven by improved operating performance, lower tax expenses, and profits from associates.

A pivotal factor in this growth was the robust demand for air travel, particularly due to the reopening of borders in key North Asian markets such as China, Hong Kong, Japan, and Taiwan. Together with its low-cost carrier Scoot, SIA served 36.4 million passengers, a remarkable 37.6% increase from the previous year.

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Emirates Group also reported impressive financial results, with a record revenue of Dh137.3 billion ($37.4 billion), up 15% from the previous year. This growth was propelled by strong customer demand across its various business divisions.

In response to the heightened demand and to bolster future capabilities, the group has expanded its workforce by 10%, bringing the total number of employees to a record high of 112,406. Both Emirates and dnata, also part of the Emirates Group, have ramped up their global recruitment efforts to enhance operational capacities.

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The generous bonuses from both SIA and Emirates highlight the companies’ commitment to rewarding their employees for their contributions during a year of significant recovery and growth in the aviation industry. This move not only recognizes the hard work and dedication of their staff but also aims to motivate and retain talent in an increasingly competitive market.

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Airlines

United Airlines Introduces Free Seat Switch: Say Goodbye to the Middle Seat

United Airlines Introduces Free Seat Switch: Say Goodbye to the Middle Seat

Are you tired of the cramped quarters and limited mobility that come with being sandwiched between two fellow passengers on an airplane?

Well, United Airlines has rolled out a game-changing solution to spare you from the agony of the middle seat. In a savvy move aimed at enhancing passenger comfort and convenience, United Airlines has unveiled a groundbreaking feature on its mobile app that allows travelers to sidestep the dreaded middle seat.

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Thanks to this innovative tool, passengers can now sign up for seat notifications, effectively giving them the power to their preferred seat and bid farewell to the discomfort of the middle spot.

But that’s not all – for those who crave extra legroom or are blessed with a taller stature, United’s new offering goes the extra mile. Passengers can now opt for coveted exit rows or bulkhead seats, renowned for their generous leg space, ensuring a more comfortable journey from takeoff to touchdown.

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What’s truly remarkable about this service is its simplicity and accessibility. Travelers can make seat selections and request notifications up to 12 hours before their scheduled departure, putting the power to customize their flying experience firmly in their hands. Whether you’re yearning for a window seat with a view or seeking refuge in an aisle seat for easy access to the restroom, United’s app has got you covered.

Here’s how it works: when booking your flight through the United app, you can specify your desired seat preference. Even if your dream seat isn’t initially available, fret not – if it opens up later, you’ll be automatically reassigned and promptly notified of the change. It’s a seamless process designed to ensure maximum comfort and satisfaction for passengers, all with just a few taps on your smartphone.

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And the best part? This game-changing service comes at no extra cost to the 3 million flyers who utilize the United app. whether you’re a frequent flier or a first-time traveler, you can enjoy the perks of this innovative feature.

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Aerospace

IndiGo to Order 100 Small Planes from Airbus, ATR, or Embraer

IndiGo to Order 100 Small Planes from Airbus, ATR, or Embraer


IndiGo, India’s leading airline, is in talks with three aircraft manufacturers to acquire a fleet of at least 100 smaller planes, aiming to bolster its regional operations, as per a report by the Economic Times.

The airline’s recent order of 30 A350 aircraft underscores its strategic focus on expanding its reach with wide-body and long-range planes, targeting increased traffic from various regions across the country.

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Now, the focus shifts to enhancing connectivity on shorter routes within India’s domestic network, tapping into the regional airline market. IndiGo is currently in discussions with ATR, Embraer, and Airbus for this purpose. With 45 ATR-72 aircraft already in operation, accommodating 78 passengers each, and five more expected this year, the airline is leaning towards ATR, although Airbus A220 and Embraer’s E-175 remain contenders.

Having established itself as a key operator of Airbus A320 aircraft, with over 450 on order for future delivery, IndiGo continues to strengthen its fleet.

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This move follows closely on the heels of the recent agreement to purchase 30 Airbus A350-900 aircraft, a significant step that will facilitate the airline’s expansion both domestically and internationally. This deal marks IndiGo’s entry into the wide-body aircraft segment, further solidifying its position in the market.

IndiGo’s strategy includes penetrating tier 1, 2, and 3 cities within India’s regional aviation market using smaller aircraft.

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As India maintains its status as the world’s fastest-growing aviation market, airlines are striving to meet the escalating demand amid challenges faced by aircraft manufacturers in meeting production targets.

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