Aviation

Pratt & Whitney announces full operations of STA, Elevating MRO Performance

Today, Pratt & Whitney, an RTX company, announced that the opening of its Singapore Technology Accelerator (STA) has resulted in notable advancements in maintenance, repair, and overhaul (MRO) performance.

Pratt & Whitney announced in September 2022 that it intended to work with the Singapore Economic Development Board (EDB) to establish the technology accelerator. Since then, STA has produced more than 30 innovations that will increase MRO process productivity. Additionally, STA is collaborating with over 20 Singaporean businesses to create novel, pertinent technologies for the international commercial aviation market.

STA technology projects, implemented at four Pratt & Whitney MRO facilities in Singapore, are designed to enhance MRO shop performance. They center on automation, advanced inspection, connected factories, and digital twins.

By continuously digitising and automating shop floors by Industry 4.0 principles, Pratt & Whitney is providing vital insights into performance, quality, capacity, productivity, and cost to both its own MRO operations and customers.

Pratt & Whitney’s global MRO footprint will gradually implement technology insertion projects, such as the innovations developed by STA and verified at local facilities in Singapore, to provide customers with enhanced throughput and turnaround time.

In order to stay ahead of the curve in the rapidly changing MRO and aviation industries, Pratt & Whitney is also creating and implementing advanced repair capabilities through additional centers of excellence across the globe, including cutting-edge areas like artificial intelligence and machine learning.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”