Airlines

This airline offers a lottery to customers who reserve a middle seat.

Airline Dangles Big Lottery Prizes To Passengers Who Book A Middle Seat

Being forced into the middle seat of an aeroplane has always seemed like the short straw to passengers. The airline industry’s other side presents a challenge: asking consumers to pay the same as their aisle and window neighbours but providing neither a view nor simple access to the lavatory.

According to a recent social media survey conducted by Virgin Australia, only 1% of customers would voluntarily choose the middle seat. However, that might be about to alter. The Middle Seat Lottery, a unique raffle with significant weekly rewards that is only open to customers willing to sit in the middle seat, has just been introduced by Virgin Australia. Through April 2023, the promotion will last six months, with a total prize pool of nearly $230,000 AUD, or about $145,000 US.

Virgin Australia unveils business class suites for A330 fleet.. !!(Opens in a new browser tab)

This is how it goes: Each week, one prize winner will be chosen at random from among passengers who took the middle seats. A helicopter pub crawl, flights and tickets to a favourite AFL team’s away games in 2023, a VIP package to the AFL Grand Final (the Super Bowl of Australian rules football), and a Cairns adventure package with lodging, transportation, and a variety of heart-pounding activities like bungee jumping, giant swinging, river rafting, and tubing are just a few of the potential prizes.

For a chance to win a six-night Caribbean cruise for two with Virgin Voyages, including roundtrip flights to the US, passengers flying this week in the middle seat must be in the middle seat.

Virgin Australia unveils business class suites for A330 fleet.. !!(Opens in a new browser tab)

The incentive for the next week is one million points plus platinum status for a year in the airline’s Virgin Velocity frequent flyer programme. That may cover numerous roundtrip tickets from Sydney or Melbourne to San Francisco.

Virgin Australia Group CEO Jayne Hrdlicka launched the campaign by giving out Virgin Voyages vacations worth nearly $6,000 apiece to gullible middle-seat passengers on a Monday trip from Melbourne to Adelaide. Aisle and window seat holders received 10,000 additional Velocity points.

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Airlines

Virgin Atlantic Introduces Sign Language Crew Booking for Inclusive Flights

Virgin Atlantic has set a new standard for inclusivity in air travel by becoming the first UK airline to offer British Sign Language (BSL)-trained crew members on its flights.

As part of its commitment to ensuring every customer has a positive and accessible travel experience, Virgin Atlantic teamed up with deaf Gladiators star Jodie Ounsley and deaf twin content creators Hermon and Heroda Berhane. Together, they helped the airline better understand the needs of its deaf and hard of hearing passengers.

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The airline tested its BSL services on a flight from London Heathrow to Washington, with the experience captured in a special film to mark International Week of Deaf People. The BSL-trained crew greeted passengers with Virgin Atlantic’s signature warm welcome, assisted with in-flight navigation, alerted passengers to important announcements, and provided accessible in-flight entertainment options.

Virgin Atlantic’s efforts don’t stop there. The airline has committed to increasing subtitled in-flight entertainment options, enhancing clarity for special assistance services on its website, and introducing Sign Live—an on-demand BSL interpreter service for customer support teams. These new initiatives build on Virgin Atlantic’s ongoing work with Remark!, a leading deaf-led organization that provides BSL training for the airline’s crew.

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With a growing number of BSL-trained crew members available on all flights, Virgin Atlantic is taking significant steps to make air travel more inclusive. And also recently it has hire the virgin atlantic down syndrome girl for work. This initiative is part of a larger campaign to promote deaf awareness and improve the flying experience for all passengers with hearing loss. Passengers can now request a BSL-trained crew member when booking their flights through the airline’s website, ensuring they have the support they need throughout their journey.

Virgin Atlantic’s commitment to inclusivity extends beyond flights, with partnerships like the one with Channel 4, where BSL-trained crew members appeared in sign language interpreter segments. The airline also proudly supported the England Deaf Rugby team during their tour of South Africa.

By prioritizing accessibility and inclusivity, Virgin Atlantic is leading the way for other airlines, ensuring that every passenger feels confident, supported, and welcomed when flying.