Airlines

These are the World’s Most Valuable Airline Points Programs for 2023

SkyMiles, the frequent flyer program of Delta Air Lines, is the world’s most valuable airline loyalty program, according to the On Point Loyalty 2023 Top 100 Most Valuable Airline Loyalty Programs report. With an estimated value of more than USD 27 billion, SkyMiles sets a record in the On Point Loyalty ranking. American Airlines AAdvantage comes in second place at more than USD 23 billion, followed by United Airlines’ MileagePlus at over USD 22 billion.

Once the best-kept secret of the airline industry, loyalty programs irreversibly stepped onto the center stage of global airline economics during the COVID pandemic, with many airlines banking on their programs for survival. Record-breaking financing structures relied on the profitability and consistency of earnings of airline loyalty programs.

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On Point Loyalty’s research once again examined public information on over 170 airlines around the world, supplemented by proprietary insights to determine an estimated value for each airline’s loyalty program. Over 50 variables relating to the airline, loyalty program, and operating country were incorporated into On Point Loyalty’s proprietary valuation algorithm.

The research identified the top 10 most valuable airline loyalty programs are as follows:

Rank	Program	Key Airline(s)	Valuation (USD million)
1	SkyMiles	Delta Air Lines	27,923
2	AAdvantage	American Airlines	23,933
3	MileagePlus	United Airlines	22,002
4	Rapid Rewards	Southwest Airlines	8,828
5	Miles & More	Lufthansa, Austrian, Swiss, Brussels Airlines	7,971
6	IAG Avios programs	British Airways, Iberia, Aer Lingus, Vueling	7,084
7	Flying Blue	Air France, KLM, Kenya Airways, Tarom	6,923
8	Aeroplan	Air Canada	6,840
9	SKYPASS	Korean Air	4,594
10	Cathay	Cathay Pacific	4,552

The full list of top 100 programs is available on the website of On Point Loyalty. For more information on the results, methodology, assumptions and insights in the research, visit www.onpointloyalty.com.

Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.