In a bold move to modernize its image and foster inclusivity, Scandinavian Airlines (SAS) has announced a significant update to its uniform policy.

SAS allows flight attendants to have visible tattoos

Effective immediately, the airline’s flight attendants and front-facing employees are now permitted to display visible tattoos and wear sneakers while on duty. This decision positions SAS among a progressive group of airlines that are reevaluating and relaxing their long-standing grooming and dress code standards.

The announcement was made on Monday, marking a departure from decades-old policies that enforced a strict and uniform appearance among crew members. This shift is part of SAS’s broader commitment to creating a more modern, inclusive, and welcoming work environment.

The airline aims to reflect a diverse and contemporary workforce, thereby enhancing its appeal both to current employees and potential recruits. SAS’s new policy reflects a growing trend within the aviation industry, as airlines recognize the importance of individuality and personal expression among their employees.

Virgin Atlantic, Alaska Airlines, and Air Canada have also adopted

By allowing visible tattoos and sneakers, SAS joins the ranks of Virgin Atlantic, Alaska Airlines, and Air Canada, all of which have already made similar changes. This shift is seen as a strategic move to attract and retain talent in an increasingly competitive job market.

The decision to relax uniform policies is not without limitations. While SAS is embracing a more casual and expressive dress code, certain guidelines remain in place to ensure a professional appearance. Sneakers must be of an appropriate color that complements the uniform, and tattoos must not be offensive or inappropriate.

These boundaries help balance personal expression with the need to maintain a cohesive and professional brand image. For decades, flight attendants around the world have had to conform to rigid dress codes that restricted visible tattoos and mandated specific footwear.