Airlines

SAS Relaxes Dress Code: Flight Crew Can Wear Sneakers and Show Tattoos

In a bold move to modernize its image and foster inclusivity, Scandinavian Airlines (SAS) has announced a significant update to its uniform policy.

SAS allows flight attendants to have visible tattoos

Effective immediately, the airline’s flight attendants and front-facing employees are now permitted to display visible tattoos and wear sneakers while on duty. This decision positions SAS among a progressive group of airlines that are reevaluating and relaxing their long-standing grooming and dress code standards.

Starting today, our team members can proudly display their tattoos and wear sneakers while in uniform! This change is a part of our commitment to a modern, inclusive, and welcoming environment. 🧑‍✈️ #flysas pic.twitter.com/eGvTAJ9Lsm
— SAS – Scandinavian Airlines (@SAS) July 1, 2024

The announcement was made on Monday, marking a departure from decades-old policies that enforced a strict and uniform appearance among crew members. This shift is part of SAS’s broader commitment to creating a more modern, inclusive, and welcoming work environment.

The airline aims to reflect a diverse and contemporary workforce, thereby enhancing its appeal both to current employees and potential recruits. SAS’s new policy reflects a growing trend within the aviation industry, as airlines recognize the importance of individuality and personal expression among their employees.

Virgin Atlantic, Alaska Airlines, and Air Canada have also adopted

By allowing visible tattoos and sneakers, SAS joins the ranks of Virgin Atlantic, Alaska Airlines, and Air Canada, all of which have already made similar changes. This shift is seen as a strategic move to attract and retain talent in an increasingly competitive job market.

The decision to relax uniform policies is not without limitations. While SAS is embracing a more casual and expressive dress code, certain guidelines remain in place to ensure a professional appearance. Sneakers must be of an appropriate color that complements the uniform, and tattoos must not be offensive or inappropriate.

These boundaries help balance personal expression with the need to maintain a cohesive and professional brand image. For decades, flight attendants around the world have had to conform to rigid dress codes that restricted visible tattoos and mandated specific footwear.

Airlines

British Airways Unveils Its Brand-New First Class Cabin for the Airbus A380

British Airways has introduced its brand-new First Class seat, blending sleek design with expert British craftsmanship. Reflecting modern British luxury travel, this new cabin is part of the airline’s Airbus A380 retrofit plans, set to take flight in mid-2026.

The updated First Class cabin has been crafted to feel like a modern luxury hotel in the sky, complete with cozy touches and thoughtful British details.

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Designed by top experts from across Great Britain and Ireland—including London, Glasgow, West Yorkshire, Kilkeel, and Dublin—the seat reflects the best of British design and quality.

Features and Comforts
The new First Class seat is ultra-wide at 36.5 inches, with a bed length of 79 inches for ultimate comfort. It includes:

A multi-purpose ottoman and stowable table.
A 32-inch 4K TV screen.
Adjustable mood lighting with modes like “relax,” “dine,” and “cinema.”
A cocooned 60-inch curved wall for privacy while maintaining a spacious feel.

Passengers traveling together can enjoy a shared experience with a sliding divider that creates a lounge-like space. The stowable tables also allow for “buddy dining,” where two people can dine together.

The cabin’s flowing curves, inspired by the iconic Concorde wings, create a welcoming and stylish environment. Additionally, passengers can now wheel their luggage directly into their personal storage space, making settling in easier.

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British Airways carefully considered customer feedback when designing this cabin. The seat includes practical storage and features like a fully rectangular bed for home-like comfort. Every detail, from usability to elegance, has been designed to enhance the travel experience.

British Airways is proud to be the only UK-based European airline offering a First Class product across the Atlantic. british airways premium economy and First Class travelers enjoy exclusive perks such as stylish seats, access to luxury lounges, fast-track security, and the First Wing at Heathrow. The airline ensures a premium experience from booking to landing.

This cabin upgrade is part of British Airways’ £7 billion investment in improving customer experiences. The airline has already introduced over 120 initiatives, including new short-haul seats, free onboard Wi-Fi messaging, and refreshed lounges worldwide.