Aviation

AirJapan Unveils Inaugural Products and Services

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AirJapan, the new airline brand revealed in March 2022 for medium-haul international routes under ANA HOLDINGS INC., today unveiled select products and services to be introduced on its inaugural flights.

AirJapan offers comfortable cabin space at affordable prices under the brand concept of “Fly Thoughtful” by leveraging the experience of ANA Group’s full-service and low-cost carrier businesses. AirJapan intends to begin operating flights in February 2024 and expand its network over time, focusing on destinations in Asia.

Japanese flight with over 300 passengers sent back to starting point after 7-hour nightmare(Opens in a new browser tab)

Seats

The cabin will be configured with 324 economy-class seats made of premium Japanese faux leather, renowned for its lightweight, durable and soft texture. With a generous seat pitch of 32 inches and recline feature, the seat design will allow passengers to unwind and experience optimal comfort in flight.

AirJapan’s seat pitch of 32 inches (approx. 81 cm) is competitive to the industry standard offered by many other airlines. The wider front legroom and deeper reclining design provide passengers with a more comfortable in-flight experience.
As an added convenience for smartphone and tablet users, Type-A and Type-C USB ports and tablet holders are also provided.
The cabin interior and seats were designed by the British design company Acumen Design Associates, an award-winning product and transport design agency, renowned for its many innovations in aircraft interiors. The manufacturing was led by Safran, a world-leading supplier of quality seats to airlines worldwide.

Uniforms

AirJapan’s cabin attendant uniforms have been designed to express the brand’s “Fly Thoughtful” philosophy to value the unique qualities of our cabin attendants. The cabin attendants were involved from the earliest planning stages of the new uniforms, resulting in a design that embodies the brand’s core values of kindness to all . Notably, the uniforms have a borderless design, promoting a diverse and inclusive workforce by incorporating gender-neutral options and enabling variations in coordination.

Variations in the uniforms allow cabin attendants the flexibility to dress in their own unique way. There will be two types of bottoms- skirts and pants, and a choice of sneakers and leather shoes.
The design includes traditional Japanese cultural elements such as “knots” and “layers,” immersing passengers in Japanese culture from the first moment of boarding. The knot is represented by the brand’s color belt. In layering, a beautiful natural overlapping pattern was designed into details such as the hem of the skirt and sleeves.
As part of AirJapan’s commitment to sustainability, cabin attendant uniforms will be made in-part from plant-derived fabrics.

Boarding Music

When passengers board an AirJapan flight, they will hear music titled “Ai” with the traditional Japanese sounds of shakuhachi and koto created in collaboration with the Tokyo University of the Arts.

Inflight Meals and Drinks
AirJapan’s inflight meal service aims to create an unforgettable experience for overseas customers‘ trips to Japan with hopes they will revisit Japan in the future. At the same time, the meal service will help Japanese customers rediscover the authentic tastes of Japan and feel at home.

AirJapan will offer menus for a set fee that may be reserved online in advance, and in addition, provide meals and snacks that can be purchased onboard the flight.
The specific menu selection will be announced at the start of ticket sales.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”