The renowned, digitally native airline “Riyadh Air” is opening a new chapter in aviation. On June 12, at King Khaled International Airport in Riyadh, a Boeing 787-9 Dreamliner painted with a contemporary and eye-catching livery was unveiled as part of a national celebration of the new airline. Highnesses, excellencies, and formal dignitaries attended the historic occasion and ceremony.
KAFD, Boulevard City, and several of the prominent main towers were among the notable sites in the Riyadh skyline that the aircraft sailed over at a low altitude, delighting locals with the sight of their new airline and inspiring pride at the arrival of the Kingdom’s new national carrier. Then, on June 19, the plane will make its public debut at the 54th Paris Air Show as part of Riyadh Air’s introduction to a global audience.
With cutting-edge technology and a new level of guest experience, the new airline will revolutionize how people travel around the globe. The modern and progressive ethos of the Kingdom of Saudi Arabia is reflected in the brand identity of Riyadh Air. The lovely livery is one of a series that will continue to push limits in aviation. It is inspired by the warmth and hospitality of the Kingdom and the vivid lavender colors that carpet the desert in the spring. The sweeping Arabic calligraphy curves and the phrase “The Future Takes Flight” are among the aesthetic allusions to the Kingdom and the metropolis incorporated into its design.
By greeting visitors from all over the world, including tourists, business travelers, and attendees of significant events held throughout the Kingdom, Riyadh Air hopes to facilitate 100 million visits to Saudi Arabia by 2030. In order to diversify the local economy, add USD 20 billion to non-oil GDP growth, and generate more than 200,000 direct and indirect jobs, PIF has a strategy that includes the construction of Riyadh Air. Along with the recently revealed King Salman International Airport masterplan, the new national airline is PIF’s most recent investment in the sector, enabling a more financially stable aviation ecosystem in Saudi Arabia and supporting the industry’s global competitiveness in line with Vision 2030.