An internal application developed by Qatar Airways allows cabin crew to provide passengers with customized experiences. During its initial stage, the application provides real-time insights into flight, customer, and service data.
This enables the cabin crew to view the profiles of all passengers, including those of Oneworld and Privilege Club members, as well as any special service requests or preferences for a more customized and seamless travel experience with the airline that has won multiple awards. By giving them access to the most recent digital training materials, the application also empowers cabin crew.
By giving the cabin crew more than 15,000 mobile devices in the upcoming months, Qatar Airways will have accomplished the first milestone in this stage of its digital transformation. The airline intends to roll out the new project in phases, integrating passengers‘ individual itineraries and needs across all touch-points, and eventually expanding its reach to include Hamad International Airport and other international airports and lounges.
The airline is adopting digital solutions to streamline operations and show that it is committed to cutting back on paper waste and moving towards more environmentally friendly working practices.
The digital transformation of Qatar Airways has advanced significantly this year, with one notable step being the airline’s partnership with Google Cloud to investigate data analytics and artificial intelligence solutions for improved customer experiences and sustainability.