Aviation

QANTAS SIGNS SECOND MAJOR SUSTAINABLE FUEL DEAL

New deal to use almost 20 million litres of biofuels each year from 2025
Will power flights from San Francisco and Los Angeles to Australia
Calls to develop local sustainable fuels industry to help Australian aviation transition to net zero emissions

Qantas is expanding its use of sustainable aviation fuel (SAF) by tapping into supplies in California to help reduce carbon emissions on its flights from LA and San Francisco to Australia.

SAF produces up to 80 per cent less emissions than traditional jet kerosene and is compatible with existing aircraft. Airlines around the world are increasing their use of SAF, with demand outstripping supply in most jurisdictions.

US biofuels company Aemetis will supply almost 20 million litres of blended SAF each year for Qantas flights, starting in 2025.

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The sustainable fuel will be produced at Aemetis’ plant currently under development in Riverbank, California. It will come from certified feedstock from waste products that is then blended with normal jet fuel.

This is Qantas’ second major offshore purchase of SAF with flights from London using a blend of sustainable fuel since the start of this year.

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Qantas is pursuing a number of additional deals to add more SAF in the US and other international airports. The national carrier is aiming to be net carbon neutral by 2050 and will outline an interim target later this month.

The deal follows Qantas signing an agreement with oneworld partners last year to consider purchasing SAF from Aemetis for use out of Californian airports.

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The Qantas Group has four pillars to support its target of net zero emissions by 2050:

Sustainable aviation fuels – Working with governments and bioenergy providers on the development of a sustainable aviation fuel industry in Australia and international supply in key ports.
Fleet modernisation – Investing in next generation and lower emission aircraft, which reduce fuel burn.
Operational efficiency – Reducing single use plastics and waste to landfill as well as ongoing work to reduce fuel burn, including through smarter flight planning.
Carbon offsets – Investing in high quality flagship Australian and International projects

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”