Aviation

The Emirates brand value grew 17% over last year to reach US$ 7.7 billion..!!

Somalil and ATC Prevents Collision Between Emirates and Ethiopian Airlines

DUBAI, UAE, 2 February 2016: Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday.

The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the global ranking of the world’s top brands to be placed at #171, 47 places above the next closest airline brand. Emirates also retains its well-established position as the most valuable brand in the Middle East. In addition, Emirates’ brand value has more than doubled since 2009, when it first appeared on the Brand Finance Global 500 report.

Emirates’ solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground, and staying attuned to its customers’ needs.

Boutros Boutros, Divisional Senior Vice President Corporate Communications, Marketing & Brand for Emirates said: “We invest strategically in building our brand and it is reflected in everything we do. We have differentiated the Emirates brand not only through our marketing and sponsorships initiatives, but also through our competitive combination of quality products and services, and technology-driven customer initiatives that our teams deliver everyday both on the ground and on board. We work hard to identify, anticipate, and meet the ever-changing needs of our diverse global audiences, as we firmly believe that this will position us to outperform in our industry now and in the future.”

Emirates A380 and Jetman Dubai formation flight. Photos courtesy of XDubai

Emirates received 26 aircraft in 2015

Brand Finance CEO David Haigh said: “Emirates continues to soar, adding 17% to its brand value this year. Brand Finance’s analysis shows that Emirates is more popular than ever– its brand equity scores for consumer factors such as familiarity, consideration, preference, satisfaction and recommendation are up across the board. Emirates’ growth this year, which builds on impressive historic trends, suggests that by 2020 it could become the first Middle Eastern brand to enter the top 100 of our ranking.”

2015 was another year of growth and innovation for the airline, as Emirates marked 30 years of operations. During the year, Emirates launched six new points, expanding its network to 150 destinations. Emirates also received 26 aircraft, retaining its position as the world’s largest operator of the Boeing 777 and the ever-popular Airbus A380. The airline currently serves 37 cities around the world with the iconic double-decker A380, which features its trademark Onboard Lounge and Shower Spa and industry-leading First Class private suite.

Continuing to invest in technology, the airline also rolled out initiatives to streamline the customer experience including enhancements to its mobile sites and Apps to simplify the customer journey. Emirates also rolled out its newest version of the in-flight entertainment system, ice, on its newly delivered Boeing 777 and Airbus A380 aircraft, featuring the largest in-seat screens in the industry for First and Economy Class. The Emirates ice system has won the best In-Flight Entertainment Skytrax award for 11 for consecutive years.

Source : Emirates officials

Reported : Jetline Marvel

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Aviation

Egypt has signed an agreement with China to purchase J-10C fighter jets

Egypt has become the second country, after Pakistan, to order China’s Chengdu J-10C “Vigorous Dragon” fighter jets, marking a significant shift in its military strategy.

The announcement, made during the inaugural Egypt International Air Show from September 3 to 5 at El Alamein International Airport, reveals Egypt’s intent to replace its aging fleet of U.S. F-16s.

The J-10C, a highly capable 4.5-generation multi-role fighter jet, was showcased by China for the first time on African soil during the air show. It features advanced air-to-air and air-to-ground weaponry, making it a formidable alternative to Egypt’s current fleet.

Known for its air superiority missions, the J-10C has often been compared to the American F-16, which has been the backbone of the Egyptian Air Force since the 1980s.

However, with Egypt’s F-16s now considered outdated against modern air defense systems, the decision to transition to the Chinese fighters underscores a major upgrade in Egypt’s combat capabilities.

This move not only signals Egypt’s intent to reduce its reliance on U.S. defense systems but also reflects a broader shift in its international alliances.

Despite a long-standing defense relationship with the U.S., evidenced by a recent acquisition of C-130J Hercules transport aircraft through the U.S. Foreign Military Sales program, Egypt is clearly looking eastward.

The decision comes amid growing concerns over U.S. policies in the Middle East, including its stance on Israeli operations in Gaza, which may have influenced Cairo’s pivot to Chinese military technology.

China’s increasing presence in the Middle East and North Africa is bolstered by such deals, as Beijing continues to expand its influence through military cooperation and economic partnerships, particularly in energy imports.

The Egypt International Air Show provided a platform for showcasing this growing military-industrial relationship.