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The Emirates brand value grew 17% over last year to reach US$ 7.7 billion..!!

Somalil and ATC Prevents Collision Between Emirates and Ethiopian Airlines

DUBAI, UAE, 2 February 2016: Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday.

The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the global ranking of the world’s top brands to be placed at #171, 47 places above the next closest airline brand. Emirates also retains its well-established position as the most valuable brand in the Middle East. In addition, Emirates’ brand value has more than doubled since 2009, when it first appeared on the Brand Finance Global 500 report.

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Emirates’ solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground, and staying attuned to its customers’ needs.

Boutros Boutros, Divisional Senior Vice President Corporate Communications, Marketing & Brand for Emirates said: “We invest strategically in building our brand and it is reflected in everything we do. We have differentiated the Emirates brand not only through our marketing and sponsorships initiatives, but also through our competitive combination of quality products and services, and technology-driven customer initiatives that our teams deliver everyday both on the ground and on board. We work hard to identify, anticipate, and meet the ever-changing needs of our diverse global audiences, as we firmly believe that this will position us to outperform in our industry now and in the future.”

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Emirates A380 and Jetman Dubai formation flight. Photos courtesy of XDubai

Emirates received 26 aircraft in 2015

Brand Finance CEO David Haigh said: “Emirates continues to soar, adding 17% to its brand value this year. Brand Finance’s analysis shows that Emirates is more popular than ever– its brand equity scores for consumer factors such as familiarity, consideration, preference, satisfaction and recommendation are up across the board. Emirates’ growth this year, which builds on impressive historic trends, suggests that by 2020 it could become the first Middle Eastern brand to enter the top 100 of our ranking.”

2015 was another year of growth and innovation for the airline, as Emirates marked 30 years of operations. During the year, Emirates launched six new points, expanding its network to 150 destinations. Emirates also received 26 aircraft, retaining its position as the world’s largest operator of the Boeing 777 and the ever-popular Airbus A380. The airline currently serves 37 cities around the world with the iconic double-decker A380, which features its trademark Onboard Lounge and Shower Spa and industry-leading First Class private suite.

Continuing to invest in technology, the airline also rolled out initiatives to streamline the customer experience including enhancements to its mobile sites and Apps to simplify the customer journey. Emirates also rolled out its newest version of the in-flight entertainment system, ice, on its newly delivered Boeing 777 and Airbus A380 aircraft, featuring the largest in-seat screens in the industry for First and Economy Class. The Emirates ice system has won the best In-Flight Entertainment Skytrax award for 11 for consecutive years.

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Source : Emirates officials

Reported : Jetline Marvel  

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

Aviation

Air India’s B747 Makes Its Final Journey, Waving Farewell to Fans

Air India's B747 Makes Its Final Journey, Waving Farewell to Fans

In a poignant moment marking the end of an era in aviation history, Air India’s iconic Boeing 747 aircraft, affectionately known as the ‘Queen of the Skies,’ embarked on its ultimate journey from Mumbai’s international airport.

The departure, bound for Plainfield, USA, where it will undergo dismantling and part-stripping under the ownership of American AerSale, signals the closure of a storied chapter for the airline.

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Once revered for transporting dignitaries ranging from prime ministers to presidents, the Boeing 747 has etched itself into aviation lore. Yet, as airlines worldwide pivot towards more contemporary and cost-effective aircraft, Air India’s decision to bid farewell to its remaining Boeing 747s reflects the pragmatic realities of today’s aviation landscape.

The sale of these majestic planes to AerSale represents a strategic move by Tata Group, Air India’s new custodian, towards optimizing operational efficiency and embracing modern industry standards. Out of the four aircraft sold, two will be repurposed into freighters, while the remaining pair will be meticulously disassembled to salvage valuable components.

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The final flight from Mumbai witnessed a touching tribute as pilots performed a traditional ‘Wing Wave,’ symbolizing the conclusion of the Boeing 747‘s distinguished service with Air India. This poignant gesture encapsulates the deep sentiment attached to the aircraft’s departure and its significant contribution to the airline’s legacy.

As the Boeing 747 embarks on its journey to Plainfield, USA, nostalgia permeates the air, evoking memories of its maiden flight on March 22, 1971. Over five decades, Air India operated a total of 25 Boeing 747s, each leaving an indelible mark on the annals of aviation history.

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Middle East

British Airways Resumes Daily Flights to Abu Dhabi, After 4-Year hiatus

British Airways Resumes Daily Flights to Abu Dhabi, After 4-Year hiatus
Photo: Wikipedia

British Airways made its way back to Abu Dhabi, landing at Zayed International Airport. Following a four-year break in service, both crew and passengers were greeted with enthusiasm.

In the summer of 2024, British Airways plans to launch a daily route, utilising a Boeing 787-9, from London Heathrow to Abu Dhabi. The new route enhances ties between the UAE and the UK and expands  vast worldwide network, catering to passengers who may be visiting friends and family or travelling for business.

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Arriving in Abu Dhabi at 08.30+1, flight BA073 to Abu Dhabi leaves London Heathrow at 22.25. Departing at 10.10 and landing at London Heathrow at 15.20 is the inbound flight (BA072).

The chief executive officer and managing director of Abu Dhabi Airports, Elena Sorlini, stated: “We are delighted to welcome British Airways to Zayed International Airport. Their daily schedule is expected to improve connectivity and stimulate travel and business.” Visitors may experience the dynamic capital of the United Arab Emirates like never before at our brand-new, award-winning, state-of-the-art terminal, where they will be welcomed with the best kind of Emirati hospitality.”

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Flight schedule:

London Heathrow (LHR) to Zayed International (AUH)All times are local
 
SeasonFlight numberDeparting LHRArriving AUHFlight numberDeparting AUHArriving LHR
Summer ‘24BA7322:2508:30+1BA7210:1015:20
Winter ‘24BA7322:2509:30+1BA7211:1015:20

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Aviation

FAA investigation: Passenger seated in Captain’s seat inside cockpit at cruising altitude

FAA investigation: Passenger seated in Captain's seat inside cockpit at cruising altitude

A viral video capturing a startling moment aboard a United Airlines charter flight from Denver to Toronto has triggered a federal investigation.

The footage, initially shared on social media by Hensley Meulens, the hitting coach for the Colorado Rockies baseball team, depicts a member of the coaching staff seated in one of the pilot seats while the aircraft was in mid-flight.

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In his caption, Meulens expressed gratitude to the captain and first officer for allowing him this unusual experience. The video, filmed by another passenger, reveals the cockpit door open, and at one point, a third passenger briefly enters the flight deck. Alarmingly, during this time, the captain was absent from the cockpit.

Despite the flight being a private charter operated by United Airlines, company and Federal Aviation Administration (FAA) regulations strictly prohibit passengers from entering the cockpit during flight or leaving the flight deck unsecured.

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United Airlines swiftly responded, expressing deep concern over the incident. A spokesperson emphasized that the video depicted an unauthorized person in the flight deck at cruising altitude with the autopilot engaged, constituting a clear violation of safety and operational policies.

The FAA confirmed that it is actively investigating the incident, highlighting that unauthorized access to the flight deck during flight is a violation of federal regulations. The agency assured that it is taking the matter seriously and will conduct a thorough examination to ensure compliance with aviation safety standards.

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