Kulula (South Africa’s favourite low fare airline) has outstanding concept on attracting the passenger,  Its really made me to fall in love with this airline . It has released this fantastic new aircraft livery entitled “Flying 101”. Kulula are well known for their fun marketing exploits and this one lives up to their high standards. Each part of the aircraft is labelled with humorous captions such as “Loo (or mile-high initiation chamber)” and “Landing gear (comes standard with super-fly mags)”.

The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior, such as the “Mile-high initiation chamber”. The plane is just one of a fleet expansion of eight state-of-the-art Boeing 737-800s (each with a unique livery). As these planes are replaced the 737-400’s currently used in kulula’s fleet.

“The “Flying 101” was conceptualized and designed by kulula’s in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans,” comments Nadine Damen, kulula Marketing Manager.

kulula Airline Initially spotted by plane-spotters across the globe, our “Flying 101” plane has become famous on the world wide web before touching South African soil,” continues Damen. “We’ve been amazed by the number of blogs that have posted “Flying 101” images as well as the large number of people talking about the new branding on Twitter.”

About Kulula Airlines:

• Parent company / Callsign : Comair Limited ( it also operates as British Airways franchisee)
• Established : 2001
• No of Fleets : 11 Aircraft’s (2 -B737-400 , 9-B737-800)
• Hub : OR Tambo International Airport , Lanseria International Airport
• Destination :  Cape Town , Durban , East London, George, Johannesburg

The first Boeing, branded with the “Flying 101,” landed in Johannesburg on Monday, 8^th February 2010 and started operate from 13th February 2010.

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Kulula flight attendants make an effort to make the in-flight safety lecture and announcements a bit more entertaining.

Here some of the funniest crew announcements:

• On a Kulula flight, (there is no assigned seating, you just sit where you want), passengers were apparently having a hard time choosing when a flight attendant announced,
  “People, people we’re not picking out furniture here, find a seat and get in it!”

• On another flight with a very “senior” flight attendant crew, the pilot said,
  “Ladies and gentlemen, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants.”

• On landing, the flight attendant said, “Please be sure to take all of your belongings.. If you’re going to leave anything, please make sure it’s something we’d like to have.”

• “There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.”

• As the plane landed and was coming to a stop at Durban Airport, a lone voice came over the loudspeaker: “Whoa, big fellah. WHOA!”
• After a particularly rough landing during thunderstorms in the Karoo, the flight attendant announced, “Please take care when opening the overhead compartments because, after a landing like that, everything sure as hell has shifted.”

• From a Kulula employee:
  “Welcome aboard Kulula 271 to Port Elizabeth. To operate your seat belt, insert the metal tab into the buckle, and pull tight. It works just like every other seat belt; and, if you don’t know how to operate one, you probably shouldn’t be out in public unsupervised.”

• “In the event of a sudden loss of cabin pressure, masks will descend from the ceiling. Stop screaming, grab the mask, and pull it over your face. If you have a small child traveling with you, secure your mask before assisting with theirs. If you are traveling with more than one small child, pick your favorite.”

• “Weather at our destination is 50 degrees with some broken clouds, but we’ll try to have them fixed before we arrive. Thank you, and remember, nobody loves you or your money more than Kulula Airlines.”

• “Your seat-cushions can be used for flotation; and in the event of an emergency water landing, please paddle to shore and take them with our compliments.”

• “As you exit the plane, make sure to gather all of your belongings. Anything left behind will be distributed evenly among the flight attendants. Please do not leave children or spouses.”

• And from the pilot during his welcome message:
  “Kulula Airlines is pleased to announce that we have some of the best flight attendants in the industry. Unfortunately, none of them are on this flight!”

• Heard on Kulula 255 just after a very hard landing in Cape Town: The flight attendant came on the intercom and said,
  “That was quite a bump and I know what y’all are thinking. I’m here to tell you it wasn’t the airline’s fault; it wasn’t the pilot’s fault; it wasn’t the flight attendant’s fault; it was the asphalt.”

• Overheard on a Kulula flight into Cape Town on a particularly windy and bumpy day, during the final approach, the Captain really had to fight it. After an extremely hard landing, the Flight Attendant said,
  “Ladies and Gentlemen, welcome to The Mother City. Please remain in your seats with your seat belts fastened while the Captain taxis what’s left of our airplane to the gate!”

• Another flight attendant’s comment on a less than perfect landing: “We ask you to please remain seated as Captain Kangaroo bounces us to the terminal.”

• An airline pilot wrote that on this particular flight he had hammered his ship into the runway really hard. The airline had a policy which required the first officer to stand at the door while the passengers exited, smile, and give them a “Thanks for flying our airline”. He said that, in light of his bad landing, he had a hard time looking the passengers in the eye, thinking that someone would have a smart comment. Finally everyone had gotten off except for a little old lady walking with a cane.
  She said, “Sir, do you mind if I ask you a question?”
  “Why, no Ma’am,” said the pilot. “What is it?”
  The little old lady said, “Did we land, or were we shot down?”

• After a real crusher of a landing in Johannesburg, the attendant came on with,
  “Ladies and Gentlemen, please remain in your seats until Captain Crash and the Crew have brought the aircraft to a screeching halt against the gate. And, once the tire smoke has cleared and the warning bells are silenced, we will open the door and you can pick your way through the wreckage to the terminal..”

• Part of a flight attendant’s arrival announcement:
  “We’d like to thank you folks for flying with us today… And, the next time you get the insane urge to go blasting through the skies in a pressurized metal tube, we hope you’ll think of Kulula Airways.”

• Heard on a Kulula flight:
  “Ladies and gentlemen, if you wish to smoke, the smoking section on this airplane is on the wing. If you can light ’em, you can smoke ’em.”

Kulula Airlines humour after hard landings

• After a hard landing on a Kulula flight into Cape Town, “Ladies and Gentlemen, welcome to The Mother City. Please remain in your seats with your seat belts fastened while the Captain taxis what’s left of our airplane to the gate!”

• After a bumpy landing: “We ask you to please remain seated as Captain Kangaroo bounces us to the terminal.”

• After a less than perfect of a landing on a Kulula flight to Johannesburg, “Ladies and Gentlemen, please remain in your seats until Captain Crash and the Crew have brought the aircraft to a screeching halt against the gate. And, once the tire smoke has cleared and the warning bells are silenced, we will open the door and you can pick your way through the wreckage to the terminal.”

“Thank you for flying Kulula. We hope you enjoyed giving us the business as much as we enjoyed taking you for a ride.”

Here is a link to more Kulula humor: click , click  , To see the gallery you can visit here : click

twitter : #kulula_airline_flying_101

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