Airlines
Iberia boosts its flight offer in Latin America and United states
Iberia will consolidate its post-pandemic recovery in the summer of 2023, focusing on its long-haul markets: Latin America and the United States.
For the airline industry, the summer season begins on March 25th and runs until October 28th, six months in which Iberia’s main focus will be on Latin America. Following the recovery of its entire network of destinations, the airline has programmed capacity increases in its most strategic markets in this region, as well as deploying marketing campaigns and other communication, public relations and sponsorship actions to increase its brand awareness in the 16 Latin American countries where it flies.
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In the summer season, Iberia will recover its full range of pre-pandemic flights and even increase its operations by 2% compared to 2019 levels, which will be 5% for the year as a whole. Specifically, it will offer around 280 weekly flights to 18 destinations in 16 Latin American countries:
Bogotá: it has grown from 10 to 14 frequencies; from June, it will operate 18 frequencies and the company’s aim is to offer 21 frequencies – three daily flights – from November.
Buenos Aires: Consolidation of two daily flights to Argentina’s capital.
Lima: Iberia goes from seven to 10 frequencies from June until the end of the year, with the intention of reaching two daily flights.
Montevideo: From January, Iberia offers up to seven weekly frequencies, which will be maintained for most of the year.
Rio de Janeiro: Continuation of the operation with three weekly frequencies, in addition to another seven with Sao Paulo.
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In Central America, the increase to a daily flight on the Guatemala-El Salvador route, which took place in December, was consolidated, as was the increase to a daily flight on the San José route in Costa Rica. Panama will have between five and seven weekly frequencies throughout the summer, and daily flights from November onwards.
In the Caribbean, Havana will have five frequencies from September, Santo Domingo will consolidate its pre-pandemic operation with a daily flight, and Puerto Rico will reach six weekly frequencies in July and August.
In the US, Iberia will recover its summer routes to Washington DC and San Francisco. In addition, from June, it will increase its daily flights to Dallas. In total, it has scheduled nearly 20% more flights to the US than in 2019: up to 124 weekly flights between Spain and eight destinations in the United States. Specifically:
New York: Twice daily flights from March, continuing beyond the summer season until the end of the year.
Miami: Twice-daily flights will be maintained throughout the year.
Chicago: Daily flights from March through December
Boston: Daily flights from April to October
Dallas: Iberia operated this route throughout the winter -it was initially launched as seasonal last June with four weekly frequencies- and from April it will increase to five frequencies, to six in May, and will reach a daily flight from June to October.
Los Angeles: This route will have four frequencies in April, increasing to five from May to October, and Iberia will operate it with its largest aircraft, the Airbus A350s, with a capacity for 359 passengers.
Washington DC: Iberia will operate this route again from April to October with four weekly frequencies.
San Francisco: This seasonal route returns from May to October with three weekly frequencies.
Airlines
German Carrier Lufthansa Plans for 20% Job Cuts in Administration
Lufthansa Airlines is reportedly planning significant job cuts in its administrative workforce. According to Manager Magazin, the German carrier intends to reduce administrative positions by 20% as part of its cost-cutting measures amidst an anticipated decline in earnings.
This reduction could impact approximately 400 jobs, the report revealed. While Lufthansa has not directly commented on the layoffs, the airline confirmed its goal of cutting administrative costs by 20% by 2028.
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The strategy involves leveraging digital technologies, including artificial intelligence and automation. “A hiring freeze is currently in place for administrative roles at Lufthansa Airlines,” said a company spokesperson.
The staff reduction is expected to occur through natural attrition and age-related turnover, rather than forced layoffs. The internal projection cited by the magazine warns that Lufthansa could face an operating loss of €800 million ($843.92 million) by 2026 if no corrective measures are taken.
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The report highlights the challenges companies face in aligning workforce requirements with current and future demands. Failure to adapt could necessitate drastic actions, such as restructuring and layoffs, which carry significant repercussions for both the organization and its employees.
As Lufthansa navigates these challenges, the airline appears committed to balancing cost efficiency with digital transformation to maintain its competitiveness in a rapidly evolving industry.
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