Aerospace
How Airbus deftly avoided the A350 controversy while obtaining fresh orders to secure its future.
Building a brand takes a lot of time and effort, but when anything goes wrong, it can be a nightmare for a firm that is doing well in the market. A huge issue arises when the supplier fails to respond properly to the buyer. When a passenger’s query is not appropriately answered, most airlines suffer comparable challenges. Individuals may escalate the matter to a new level, causing the brand to suffer.
In business, the customer is always correct. When there is a problem with a client, before we criticize them, we must first try to remedy the situation, especially if that customer is very influential in your business. A good business can only be achieved when the products sell in the market after the services and guarantees of the product are taken care of.
Airbus had severe hurdles seeking fresh orders as a result of the A350 paint issue. The issue was temporarily halted due to the COVID pandemic. It had little effect on the Airbus corporation, but after the post-Covid period, the company experienced some difficulties in gaining further orders.
Farnborough Airshow is one of the most well-known aviation market events. Airbus did not receive any orders for wide-body aircraft such as the A350, but it did receive orders for narrow-body aircraft such as the A320 and A220 families.
Qatar Airlines reported paint problems with its Airbus A350 planes. The problem was with the paint on the aircraft’s exterior, which was reportedly peeling off and fading prematurely.
Qatar Airlines had discussed the matter with Airbus, which had acknowledged the issue and stated that it was working on a solution. The paint issue was not thought to have harmed the aircraft’s safety or performance, but it was viewed as a cosmetic issue that could harm the airline’s brand image.
Airbus indicated that the problem was with the paint’s supplier and that it was working with the supplier to enhance the paint’s quality. Airbus also offered to repaint the impacted aircraft for Qatar Airways and was said to be trying to prevent similar problems in the future.
Owing to the A350 situation with Qatar, Airbus canceled the A320 family aircraft orders. After the cancellation, Qatar turned its attention to Boeing and placed new orders for the Boeing Max and Boeing 777x aircraft. There was all-out head-to-head warfare between the two parties.
Airbus expertly managed the situation and provided the fixes.
Airbus indicated that the problem was with the paint’s supplier and that it was working with the supplier to enhance the paint’s quality. Airbus also offered to repaint the impacted aircraft for Qatar Airways and was said to be trying to prevent similar problems in the future.
However, Airbus wisely moved to the settlement of the concerns and initiated the resolution of the problem and remedy the issue, as well as ensuring that future aircraft will not suffer any such challenges. As soon as the news arrived, it began receiving new orders for aircraft. Air India has confirmed large orders for A350-900 and 1000 series planes. Other airlines began to show interest in it as well.
The longest flight in the world will be operated by Qantas Project Sunrise using the A350 aircraft since there is sufficient confidence in the aircraft. The range of the Qantas aircraft, which can fly nonstop for up to 19 hours, will be increased to around 9,700 nm.
Airbus addressed this incident skillfully to prevent lasting damage. The same thing serves as a reminder to other manufacturers that in order to prevent losing new orders, they must act promptly to address any problems that are delaying deliveries or after-sales services.
The aerospace sector is difficult since nothing is ever completely perfect when you release any new items. It’s important to embrace the truth and work through any problems.
Airbus is renowned for its highest-quality airplanes and advancements, and it always introduces the most recent technology first. we hope it will continue and aid in the future efficiency and smooth operation of the airline sector. Let us know what you think about Airbus and Qatar Airways. Conflict resolution and the lesson we learned from it, according to you.
Aerospace
From Doha to the World: The Legacy of Akbar Al Baker at Qatar Airways: Honoured with APEX CEO Lifetime Achievement Award
In the organization’s five-decade history, the APEX CEO Lifetime Achievement Award has only been given six times, including the most recent award given to H.E. Mr. Al Baker. This esteemed honour is given only to visionaries and leaders in the industry who drive advancement in the aviation business while also elevating their brands.
Akbar Al Baker is a prominent figure in the aviation industry and has served as the CEO of Qatar Airways for many years. Here’s a brief overview of his story:
On September 22, 1961, Akbar Al Baker was born in Doha, Qatar. He completed his studies in Qatar before moving to India to attend Aligarh Muslim University to study economics and business. He joined Qatar’s Civil Aviation Directorate after completing his education to start his aviation career.
Akbar Al Baker was chosen to lead Qatar Airways, the nation of Qatar’s state-owned national airline, in 1997. Qatar Airways underwent a substantial turnaround and expansion under his direction. He was crucial in making the airline into one of the top carriers in the world, renowned for its opulent service, cutting-edge aircraft, and extensive global network.
Some key highlights of Akbar Al Baker’s tenure at Qatar Airways include:
- Fleet Expansion: Under Al Baker’s leadership, Qatar Airways expanded its fleet with state-of-the-art aircraft, including the introduction of the Airbus A380 and Boeing 787 Dreamliner to its fleet.
- Award-Winning Service: Qatar Airways has won numerous awards for its service quality, including Skytrax’s “Airline of the Year” multiple times during his tenure.
- Hub Development: Al Baker oversaw the development of Hamad International Airport in Doha, which has become a major hub in the Middle East for international travel.
- Alliance Memberships: Qatar Airways became a member of the Oneworld alliance, strengthening its global network and partnerships with other leading airlines.
- Crisis Management: During his tenure, Qatar Airways successfully navigated through challenging times, including the 2017 blockade imposed by neighboring countries, which led to the suspension of air travel to several destinations.
Akbar Al Baker is renowned for his hands-on leadership style and for holding the airline to a high standard. He is also renowned for making direct and occasionally controversial comments about business-related issues. In the very competitive airline sector, his leadership has significantly contributed to Qatar Airways’ expansion and success.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker Honoured with Prestigious APEX CEO Lifetime Achievement Award
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker was celebrated by the Airline Passenger Experience Association (APEX) as the recipient of the CEO Lifetime Achievement Award, which recognizes industry leaders for their dedication, efforts, and commitment to enhancing the passenger experience. The APEX/IFSA Awards Ceremony took place at APEX/IFSA Global EXPO in Long Beach, California on 20 September, where H.E. Mr. Akbar Al Baker also accepted three awards for the airline.
Qatar Airways was also awarded with three more APEX Awards, solidifying the airline’s status as one of the world’s leading airlines. The following titles presented to Qatar Airways were based exclusively on certified passenger votes: 2024 APEX World Class Award, APEX Award for Best Entertainment in the Middle East, and the APEX Award for Global Best Food & Beverage.
Qatar Airways Group is a unique organization that encompasses multiple subsidiaries and works in synergy to create the smoothest travel journey including airport ground services, onboard catering, private jet travel, and more. Qatar Airways continues to work in line with its promise to provide all passengers with the most seamless and luxurious travel experience in the world, now adding an additional four prestigious awards to the multi-award-winning airline’s accreditation.
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Aerospace
Austrian Ministry of Defense selects the C-390 Millennium as its new military transport aircraft
The Austrian Ministry of Defense announced today the decision to select the C-390 Millennium aircraft as its new tactical transport solution. Embraer is honored to be chosen to support this important Air Force in Europe.
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Austria joins Brazil, Portugal, Hungary, and the Netherlands as the future operators of the C-390 Millennium multi-mission platform, an aircraft that is rapidly redefining the standards of tactical transport in the world defense market.
Embraer is ready to support the Austrian Ministry of Defense and Air Force in order to meet the demanding requirements of their acquisition process and is prepared to further strengthen the relationship with this nation.
Aerospace
U.S. F-35 Fighter Jet Missing in South Carolina, and Asks Public for Help
A US fighter jet went missing in South Carolina during a training mishap. According to US military officials, the search for his missing aircraft was centered on two lakes north of North Charleston.
At around 2 p.m. (local time), the pilot evacuated and safely parachuted into a North Charleston neighborhood. He was transferred to a nearby hospital, where he was in stable condition.
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Military officials appealed to the public for assistance with finding the aircraft on Twitter.
Authorities stated that they are currently looking into the cause of the pilot’s ejection. According to Salinas, the pilot of a second F-35 made a safe landing at Joint Base Charleston. The pilots and their aircraft were part of the Marine Fighter Attack Training Squadron 501, which is stationed in Beaufort, which is close to the Atlantic coast of South Carolina.
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According to base authorities, they were conducting a search over two lakes to the north of Charleston in collaboration with federal aviation authorities. Each of the aircraft, made by Lockheed Martin, cost about USD 80 million.
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