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Get the ultimate “upgrade” tip from the world’s best airline

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  • Emirates’ latest campaign says upgrade your airline, not just your seat
  • Light-hearted series of videos show creative attempts at getting a seat upgrade

Dubai, UAE, 16 January 2018 – Emirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers’ Choice Awards, today released its latest marketing campaign to promote travel on its award-winning Economy class.

Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade – from name-dropping and flattery to other more creative endeavours.

Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.

https://youtu.be/q7ZurrICWx4

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Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said: “Emirates’ Economy Class is well known for being a true, full-service product. We offer excellent value for money, with world-class inflight entertainment in every seat, full course gourmet meals, generous free baggage allowances, and great service.

https://youtu.be/_7p5Pa8tP38

“In today’s environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple – why try so hard to upgrade your seat when you can fly Emirates instead?”

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Anchored by a hero 30 second spot, and supported by over a dozen different vignettes, the campaign was created by Y&R London and directed by ‘Jones’ (AKA Michael Woodward and Maximilian Baron). It will be run worldwide throughout 2018 in Emirates’ key markets including: the US, Brazil, Argentina, Australia, New Zealand, Singapore, UK, France, Denmark, Sweden, Norway, Hungary, Belgium, Austria, Switzerland, Cyprus, Canada and the Pan Arab region.  Emirates will also release a selection of these vignettes on its own social media channels over the coming weeks, featuring a different “upgrade trick” each time.

Watch Emirates’ new campaign spot here.

Watch a selection of “upgrade tips” from Emirates’ latest campaign:

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Aviation

Sneak Peek Inside the Qatar Airways’ Qsuite Next Gen at Farnborough Airshow

Sneak Peek Inside the Qatar Airways' Qsuite Next Gen at Farnborough Airshow

As the Farnborough International Airshow 2024 unfolds, one of the most anticipated highlights has arrived: Qatar Airways’ unveiling of its Innovative Qsuite Next Gen.

This preview offers a tantalizing glimpse into the future of luxury travel, showcasing the next evolution of Qatar Airways’ renowned Qsuite. Known for setting the standard in premium cabin experiences, the new Qsuite promises to redefine business class comfort with cutting-edge design and technology.

Building on the success of its pioneering Qsuite, which redefined business class with its door-equipped suites, Qatar Airways’ new generation of Qsuite is poised to elevate the standard even further.

Qatar Airways To Eliminate First Class In Future:Click here

The original Qsuite revolutionized long-haul travel by introducing a business class seat with a door, making privacy and comfort a new standard in the industry. Now, with the Qsuite Next Gen,

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A standout feature of the Qsuite Next Gen is its redesigned Quad Suite, which is equipped with movable 4K OLED Panasonic Astrova IFE screens—a world-first for any airline. These state-of-the-art screens can be repositioned to the side, creating the largest social and productivity space in the sky.

Qatar Airways Announces New Flights to Hamburg, resume services to Venice:Click here

This setup allows for up to four passengers to enjoy a spacious and flexible environment in the Quad Suite, while the Companion Suite accommodates up to two passengers.

The Qsuite Next Gen will be introduced on Qatar Airways’ Boeing B777-9 aircraft starting in 2025. This new suite configuration not only includes innovative window dual suites but also features a unique combination of quad, duo, and companion suites, each designed with the latest technologies for increased passenger convenience and connectivity.

Customization options are abundant, with enhanced ambient lighting, privacy controls, and upgraded touchscreen Passenger Control Units that offer a more personalized experience.

One notable change in the Qsuite Next Gen is the integration of the TV screens into the suite’s barrier system. Instead of traditional dividers that need to be lowered, these screens serve as part of the barrier and can be folded away when not in use.

However, Qatar Airways has confirmed that these advanced seats will not be retrofitted onto older aircraft. As Qatar Airways continues to evolve its fleet, the airline is focusing on reducing the number of non-Qatar-branded leased aircraft and phasing out the oldest models.

Air India Economy vs Qatar airways economy: which is best?:Click here

With the Airbus A350 back in service and a commitment to modernizing its fleet, Qatar Airways is well-positioned to enhance its business class offering and deliver an unparalleled travel experience.

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