Connect with us

Aviation

Get the ultimate “upgrade” tip from the world’s best airline

Published

on

-ultimate-upgrade
  • Emirates’ latest campaign says upgrade your airline, not just your seat
  • Light-hearted series of videos show creative attempts at getting a seat upgrade

Dubai, UAE, 16 January 2018 – Emirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers’ Choice Awards, today released its latest marketing campaign to promote travel on its award-winning Economy class.

Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade – from name-dropping and flattery to other more creative endeavours.

Advertisement

Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.

https://youtu.be/q7ZurrICWx4

Advertisement

 

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said: “Emirates’ Economy Class is well known for being a true, full-service product. We offer excellent value for money, with world-class inflight entertainment in every seat, full course gourmet meals, generous free baggage allowances, and great service.

Advertisement

https://youtu.be/_7p5Pa8tP38

“In today’s environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple – why try so hard to upgrade your seat when you can fly Emirates instead?”

Advertisement

Anchored by a hero 30 second spot, and supported by over a dozen different vignettes, the campaign was created by Y&R London and directed by ‘Jones’ (AKA Michael Woodward and Maximilian Baron). It will be run worldwide throughout 2018 in Emirates’ key markets including: the US, Brazil, Argentina, Australia, New Zealand, Singapore, UK, France, Denmark, Sweden, Norway, Hungary, Belgium, Austria, Switzerland, Cyprus, Canada and the Pan Arab region.  Emirates will also release a selection of these vignettes on its own social media channels over the coming weeks, featuring a different “upgrade trick” each time.

Watch Emirates’ new campaign spot here.

Advertisement

Watch a selection of “upgrade tips” from Emirates’ latest campaign:

Advertisement

Airlines

How is Bangkok Airways now weighing passengers before boarding?

Published

on

How is Bangkok Airways now weighing passengers before boarding?

Bangkok Airways is the most recent airline that asks customers to walk on a scale before boarding. The development was announced by the airlines on their Facebook page on September 14. According to the notification, the weight check survey will occur between September 15 and October 31, 2023.

https://www.facebook.com/FlyBangkokAir/posts/687409406754053?ref=embed_post

Advertisement

Bangkok Airways Public Company Limited is now a member of the Watchers Club, joining the ranks of other airlines. In order to precisely calculate the total weight of people and their accompanying carry-on luggage, the airline attempts to use standardized average weight data.

Exclusive Airbus A350 Photo Tour : Cabin, Seats and Walk around at wings India.(Opens in a new browser tab)

Advertisement

The company will formally certify that the data will be kept private and will be employed solely to enhance the information on the typical average weight.

A positive response from customers is what the company is hoping for. A standard weights survey must be carried out in accordance with the international civil aviation standard regarding the use of standard passenger and baggage weights for weight and balance calculation purposes in order to ensure the safety and effectiveness of a flight and to confirm that the actual weight does not exceed the maximum take-off weight limitation.

Advertisement

Bangkok Airways and Vietnam Airlines. Signed an agreement to codeshare flights.(Opens in a new browser tab)

Before boarding a plane, passengers are weighed, and Bangkok Airways is not the first airline to do this. Korean Air has been performing passenger weight checks at airports from September. Air New Zealand conducted a similar study earlier this year.

Advertisement
Continue Reading

Airlines

Norse Atlantic Airways Partners with WebCargo by Freightos

Published

on

Norse Atlantic Airways Partners with WebCargo by Freightos

Norse Atlantic Airways and WebCargo by Freightos, the top air cargo booking platform, today announced substantial cooperation to provide the European-based carrier’s capacity from the largest European Union cities for quick eBooking and payment on WebCargo.

Norse Atlantic Airways launches new Flights from Los Angeles and San Francisco to London(Opens in a new browser tab)

Advertisement

For technology, perishables, and other shipments, Norse Atlantic will soon enable real-time booking for WebCargo’s thousands of forwarders on its flights to and from Europe to seven destinations in the US, including Los Angeles International. It is important to remember that Norse Atlantic operates out of Miami International, the entryway to South America, for forwarders making reservations to Latin America.

Norse intends to establish capacity later this year between London and Barbados and Jamaica as well as between Oslo and Thailand, substantially extending WebCargo’s reach in Asia and the Caribbean.

Advertisement

Norse Atlantic Airways unveils two new routes from the US to London(Opens in a new browser tab)

Norse Atlantic only flies Boeing 787 Dreamliners, which have a number of cutting-edge green features like 25% reduced CO2 emissions and 50% quieter operation than the aircraft of the previous generation still in service with several major airlines worldwide.

Advertisement

Freight forwarders looking to book capacity on Norse Atlantic Airways, visit https://www.webcargo.co/book-air-cargo-with-norse-atlantic-airways/

Advertisement
Continue Reading

Airlines

Air India Cabin Crew Set To Get New Uniforms Designed by Manish Malhotra

Published

on

Air India Cabin Crew Set To Get New Uniforms Designed by Manish Malhotra

A report claims that Air India may modify the attire for its female cabin crew members. The flight attendants of the airline have been wearing sarees for 60 years. However, this could be altered by November, when a more modern look could be implemented.

For the new clothing, the female attendants will wear churidars, and the male attendants will wear suits. According to the report, renowned fashion designer Manish Malhotra would create the uniform. He declined to comment on the same due to a non-disclosure agreement (NDA).

Advertisement

United unveils its brand new flight attendant uniforms to include a name tag with pronouns (Opens in a new browser tab)

A second airline executive made a suggestion that sarees might still be an option for uniforms. According to the source, among the suggestions made for consideration were ready-to-wear sarees that mimic traditional ones without requiring complicated draping.

Advertisement

According to reports, the new uniforms will resemble Air India’s rich red, aubergine, and gold color scheme. Additionally, Vistara may use the same uniforms after the merger.

Ex-flight attendant claims Delta Airlines uniform gave her cancer(Opens in a new browser tab)

Advertisement

The new appearance of Air India would be unveiled following the delivery of the brand-new Airbus A350 aircraft, according to CEO and Managing Director Campbell Wilson. In October or November, that is anticipated to occur. However, Air India hasn’t yet released a formal statement on this topic.

Source

Advertisement
Continue Reading
Advertisement

Advertisement

Trending