Lufthansa Group Airline with sports shoes instead of high heels on board
“Sneaker Flydays” are very popular with employees and customers
Eurowings is examining expansion and launching a discussion across the industry
Are sports shoes generally the more comfortable “fit” for crew members?

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COLOGNE/BONN, November 3, 2022. The sneaker alarm at Eurowings continues: crews and teams of the German airline will again wear white sports shoes with the Eurowings logo with their uniform on Friday, November 4. At the third edition of its “Sneaker Flydays”, the airline from the Lufthansa Group is already celebrating the thousandth flight in sport’s shoes. With the sneakers for the uniform, Eurowings not only provides a fashionable eye-catcher. A discussion has also started in the aviation industry as to whether sports shoes are not generally the more comfortable “fit” for crew members.

“The next airline where flight attendants swap high heels for sneakers,” says travel blogs about the Eurowings cause. Numerous airline employees have spoken out on social media in favor of wearing sports shoes on board aircraft. There is now “an international discussion” about the choice of shoes, writes the Swedish newspaper “Aftonbladet”.

Some of the pioneering airlines incorporating in-flight sneakers into their uniform wear orders include Ukraine’s SkyUp Airlines, Iceland’s Play, and Japanese carrier Zipair. Eurowings has deliberately declared its “Sneaker Flydays”, which currently always take place on the first Friday of each month, as a test phase. First, the Lufthansa Group airline wants to analyze the reactions of its own staff and customers. Should the feedback on the sneakers remain so positive, Eurowings will consider increasing the frequency of the “Sneaker Flydays” in the new year.

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Sneakers instead of high heels?

With this campaign, Eurowings wants to meet the desire of the workforce for a sporty travel companion. As a sign of recognition for all the extra miles that Eurowings employees went during the pandemic, every employee received sports shoes from the cooperation partner Puma free of charge and delivered to their home in September. Since then, the all-white sneakers with the Eurowings logo can be worn not only privately and in the office, but also on board Eurowings flights – always on selected Fridays, the so-called “Sneaker Flydays”.

With the sporty outfit, Eurowings underlines its claim to dare something new and to keep up with the times – far beyond Germany. In addition to Eurowings Germany, flight operations in Eurowings Europe also take part in the “Sneaker Flydays” – with stations in Mallorca, Stockholm, Prague, Salzburg, and Pristina.