Airlines
British Airways Unlocks Avios Collection for World Duty Free Shoppers
British Airways Executive Club Avios can now be redeemed by members who spend money at London Heathrow’s World Duty Free shops.
Across all Heathrow terminals, customers can now earn one Avios for every £1 spent in any World Duty Free shop, covering everything from skincare and sunglasses to fashion and fragrances.
Before beginning to accrue points, Members must confirm that they have enrolled in Red by Dufry, the World Duty Free loyalty programme, and have input their Executive Club information into the Red by Dufry application.
After every eligible purchase, Avios will be awarded within 72 hours, with the first transaction offering a bonus of 250 Avios. In order to accrue even more ba avios, savvy consumers can also pay with their British Airways american express avios.
The British Airways Executive Club is always changing to improve the value of earning and using Avios. The airline launched its first avios points routes earlier this year, and it was revealed that avios british airways could be used to buy British Airways Vacation packages. eBay was added to the list of more than 1,500 retailers on shopping.ba.com in September, and new retailers are still joining them.
Shoppers at World Duty-Free stores in Spain can also earn one Avios for every €1 spent if they are members of the Iberia Plus loyalty programme. For more information, including details on eligible purchases and terms and conditions, please visit: www.ba.com/executive-club/collecting-avios/shopping/dufry
Airlines
German Carrier Lufthansa Plans for 20% Job Cuts in Administration
Lufthansa Airlines is reportedly planning significant job cuts in its administrative workforce. According to Manager Magazin, the German carrier intends to reduce administrative positions by 20% as part of its cost-cutting measures amidst an anticipated decline in earnings.
This reduction could impact approximately 400 jobs, the report revealed. While Lufthansa has not directly commented on the layoffs, the airline confirmed its goal of cutting administrative costs by 20% by 2028.
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The strategy involves leveraging digital technologies, including artificial intelligence and automation. “A hiring freeze is currently in place for administrative roles at Lufthansa Airlines,” said a company spokesperson.
The staff reduction is expected to occur through natural attrition and age-related turnover, rather than forced layoffs. The internal projection cited by the magazine warns that Lufthansa could face an operating loss of €800 million ($843.92 million) by 2026 if no corrective measures are taken.
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The report highlights the challenges companies face in aligning workforce requirements with current and future demands. Failure to adapt could necessitate drastic actions, such as restructuring and layoffs, which carry significant repercussions for both the organization and its employees.
As Lufthansa navigates these challenges, the airline appears committed to balancing cost efficiency with digital transformation to maintain its competitiveness in a rapidly evolving industry.
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