Aviation
British Airways’ Christmas Surprise For A 12 Year Old Boy With Cerebral Palsy.
Christmas has come early with the help of British Airways for 12-year-old football fan, Finlay Sangster, who has cerebral palsy.
Finlay’s mum, Gail, wrote to the airline to ask for some Christmas BA Magic for her son. Finlay has a severe form of cerebral palsy, which sees him relying on adult support for everyday tasks. Gail explained that despite Finlay’s difficulties, he has an amazing can-do attitude to life and his resilience truly shines through.
Gail told British Airways that Finlay has, for the last two years, dreamt of being able to play football games on Xbox with his friends and family. This hasn’t been possible for Finlay as he has very little hand control and can’t use the standard computer games controls. After a lot of research, Gail found a charity the south of England, but didn’t think they’d ever be able to take Finlay there. That was until British Airways stepped in!
Flying to Aberdeen, where Finlay and his family live, British Airways pilot Jonathan Knowlson made a surprise trip to Finlay’s school. Finlay was presented with a signed Real Madrid shirt from his idol Cristiano Ronaldo and received a video message from Rangers Football Club Captain Lee Wallace, before being told that he and his mum, Gail, his dad, Bruce and his five-year-old brother, Brodie, would be whisked off to London for the weekend that very evening to get Finlay his very own bespoke Xbox controller. Finlay and Bruce would be going to the airport in style, with supercar fan Bruce being surprised with a Lamborghini Huracán Spyder to drive his son to Aberdeen airport in.
The following day, British Airways made arrangements for Finlay and his family to visit SpecialEffect, an Oxford based organisation which helps people with disabilities play video games, by using technology ranging from modified joypads to eye-control. SpecialEffect assessed Finlay to work out the exact requirements for his bespoke remote control, so that he could finally enjoy the magic of playing on an Xbox together with his friends and family.
On their last day in London the family were taken on a surprise visit to Hamleys toy shop which had opened early especially, where Finlay and Brodie were treated to early Christmas gifts. British Airways ensured there was some Magic included for Gail and Bruce, and surprised them with a holiday to New York – the city they had been desperate to return to for their upcoming wedding anniversary.
Once the family were back in Scotland the surprises continued, as Finlay’s favourite Rangers Football Club player, Josh Windass, took a trip to Aberdeen just to present Brodie at home with the finished bespoke controller and his very own brand-new Xbox.
Finlay’s mum, Gail, said “I got in touch with British Airways in the hope that they would spread their Magic to our family, and we are so overwhelmed. Finlay is an absolute star and deals with life and all that is thrown at him in such a remarkable way. To be able to see him do something he’s dreamed of doing for the last two years is the best Christmas gift we could have wished for. It’s been such a special and memorable experience for us all.”
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “As soon as we read Gail’s e-mail, we wanted to help make Finlay’s Christmas wish come true and give the Sangster family a weekend to remember. We’re thrilled that we’ve been able to do something special for a truly deserving family.”
British Airways is asking customers who have booked a trip with them to email their stories to the airline, in the hope of making their trip a little bit more magical.
Customers can visit the BA Magic page (https://www.britishairways.com/en-gb/destinations/where-in-the-world/bamagic) to watch Finlay’s video and share their own story.
Courtesy : BA official press release.
Aviation
Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film
Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.
In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.
Qatar Airways Launches Ticket Discount Campaign for Visa Card Users
The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.
To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.
For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.
To explore more, you can use Qatar Airways booking services or check out options with QR airlines.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.
This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”
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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.
It transforms every journey into a unique adventure, proving that dreams have no limits.”
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:
“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”
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