Aviation

The big British Airways coin art

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British Airways has created what is believed to be the world’s biggest piece of money art*, using a combination of ten, five, two and one penny coins to celebrate the great value fares on offer on flights and holidays across the network.

Six hundred thousand coins were delivered from a London bank vault to the airline’s Heathrow engineering base this week, and a small team created a giant mural on an aircraft hangar floor depicting the Statue of Liberty in New York, which is British Airways’ flagship Atlantic route, which features as part of the ‘Big British Airways Take Off’.

The artwork measured 10 metres by eight metres, took seven members of the British Airways team six hours to create, as they laid the coins out by hand. The money, which weighed in at a whopping (2,725kg), was delivered by a high security vehicle from London bank vaults, complete with two bodyguards.

Sara Dunham, British Airways’ head of marketing, retail and direct, said: “We’ve decided to re-create an iconic image from one of our most popular destinations to celebrate the ‘Big British Airways Take Off’ this week. We offer a great range of fares and holiday packages, which will allow our customers to bank plenty of money to spend on their holidays”.

British Airways operates a joint-business with American Airlines, offering 13 direct flights and 1,000 flat beds a day to New York’s JFK airport.

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Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”