Aviation

Airbus inspired by nature to boost aircraft environmental performance

Dubai, 18 November 2019 – Airbus has unveiled fello’fly, its latest demonstrator project inspired by biomimicry*, that is set to boost the environmental performance of commercial aircraft and make a significant impact on emissions reduction for the aviation industry.

Airbus’ fello’fly project aims to demonstrate the technical, operational and commercial viability of two aircraft flying together for long-haul flights.

Airbus delivers strong 2019 commercial aircraft performance

Through fello’fly, a follower aircraft will retrieve the energy lost by the wake of a leader aircraft, by flying in the smooth updraft of air it creates. This provides lift to the follower aircraft allowing it to decrease engine thrust and therefore reduce fuel consumption in the range of 5-10% per trip.

The technical solution that Airbus is working on involves pilot assistance functions necessary to ensure the aircraft they are flying remains safely positioned in the updraft of air of the aircraft they are following, maintaining the same distance, at a steady altitude.

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In terms of the operational solution, Airbus is working, in collaboration with airlines and Air Traffic Control (ATC) providers, to identify the operational needs and suitable solutions for planning and executing fello’fly operations. This highlights the importance Airbus places on driving industry-wide activities to achieve emissions reductions targets defined by the International Civil Aviation Organisation (ICAO) and the Committee on Aviation Environmental Protection (CAEP).

408 aircraft including the first A350F ordered at the Dubai airshow

Airbus is due to commence flight tests with two of its A350 aircraft in 2020. Given the high potential for a positive environmental impact for the industry, Airbus is targeting an ambitious timeline for a controlled Entry-Into-Service (EIS), which is expected before the middle of the next decade.

This new demonstrator project for optimized aircraft operation, strengthens Airbus’ position in a field where it is already heavily investing and focusing its research efforts on developing, innovating and leveraging emerging technologies, directly contributing to the sustainable offset of emissions reducing the environmental footprint of the aviation industry as a whole.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”