Aviation

Airbus confirms adjusted production rates for A380 and A400M programmes

Toulouse, 7 March 2018 – Following the previously announced changes to the A380 and A400M delivery plans, Airbus (stock exchange symbol: AIR) confirms the formal adjustment of production rates for its A380 and A400M programmes. The new plan, which was presented to the European Works Council today, involves the production of six A380s per year starting from 2020 and eight A400Ms per year, also as of 2020. Airbus is now entering into a formal social process with staff representatives at European and national levels to analyse potential implications for the Company’s workforce and to start joint mitigation efforts.

At this stage, Airbus estimates the maximum impact of these measures will affect up to 3,700 positions at sites across the Company’s home countries of France, Germany, the United Kingdom and Spain. Airbus is committed to managing any implications for its workforce in a responsible manner – as already successfully demonstrated on various occasions in the past. The Company is confident that it will be able to propose opportunities to most of the affected employees through programmes which are ramping up. Each year, Airbus manages 12 percent mobility and can adapt the flexibility level across divisions, functions and subsidiaries to support redeployment of staff to other programmes’ activities.

The adjustment of the A380 production rate follows a recent order which provides visibility to the programme for the years to come. As previously announced, at a baseline of 6 deliveries per year, Airbus can produce the A380 in an industrial efficient way over the coming years. This baseline allows Airbus to pursue further sales campaigns which may lead to higher production levels.

On the A400M programme, production will be adjusted to eight units per year as of 2020, following production of fifteen A400M in 2018 and eleven units in 2019. This adjustment is based on discussions with the A400M Launch Customer Nations. Airbus pursues export opportunities beyond this level.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”