Airlines

Air India’s New Inflight Magazine ‘namaste.ai’ Takes off

As part of its continuous transformational journey, Air India has taken another step forward with the launch of its brand-new in-flight magazine, namaste.ai. Starting today, all domestic and international flights operated by Air India will offer namaste.ai. It is a high-end travel and lifestyle publication that embodies Air India’s goal of building a top-tier, all-encompassing airline with a strong Indian core.

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As a tribute to the ‘Father of Indian Aviation‘ in honour of his birth anniversary on July 29th, the first issue of namaste.ai contains an uplifting cover story on the famous JRD Tata. Air India continues to be motivated to restore its position in the top tier of international aviation by JRD Tata’s legacy of unwavering entrepreneurship and pursuit of perfection.

‘The name namaste.ai derives from the Indian salutation,’ stated Campbell Wilson, CEO & MD of Air India. India is renowned for its cordial hospitality in addition to its diversity of regions, populations, and cultures. We shall try to provide a glimpse of all that and more to our visitors through namaste.ai. The experience of flying with us will be improved for the benefit of our guests.

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Namaste.ai offers a variety of captivating lifestyle content from the IT, culinary, cultural, and entertainment industries, as well as travel locations to discover both near and far. In order to educate visitors about the airline and its current transformation projects, it also includes intriguing information from within Air India.

Airlines

German Carrier Lufthansa Plans for 20% Job Cuts in Administration

Lufthansa Airlines is reportedly planning significant job cuts in its administrative workforce. According to Manager Magazin, the German carrier intends to reduce administrative positions by 20% as part of its cost-cutting measures amidst an anticipated decline in earnings.

This reduction could impact approximately 400 jobs, the report revealed. While Lufthansa has not directly commented on the layoffs, the airline confirmed its goal of cutting administrative costs by 20% by 2028.

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The strategy involves leveraging digital technologies, including artificial intelligence and automation. “A hiring freeze is currently in place for administrative roles at Lufthansa Airlines,” said a company spokesperson.

The staff reduction is expected to occur through natural attrition and age-related turnover, rather than forced layoffs. The internal projection cited by the magazine warns that Lufthansa could face an operating loss of €800 million ($843.92 million) by 2026 if no corrective measures are taken.

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The report highlights the challenges companies face in aligning workforce requirements with current and future demands. Failure to adapt could necessitate drastic actions, such as restructuring and layoffs, which carry significant repercussions for both the organization and its employees.

As Lufthansa navigates these challenges, the airline appears committed to balancing cost efficiency with digital transformation to maintain its competitiveness in a rapidly evolving industry.