Air India Launches New ‘Vista’ Inflight Entertainment Service

Air India has introduced a new wireless inflight entertainment (IFE) service, named Vista, across its wide-body fleet, enhancing the onboard experience for its passengers.

Vista provides customers with access to an extensive content library featuring over 950 hours of entertainment, including BAFTA and Oscar-winning films, short films, popular series, children’s content, and a wide selection of music.

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Powered by the Bluebox Blueview platform, Vista operates through the Bluebox Wow wireless network, allowing passengers to seamlessly connect their personal devices to the service. This new offering is part of Air India’s ongoing efforts to elevate customer experience, providing high-quality entertainment options during flights until the airline completes its fleet retrofit.

Rajesh Dogra, Air India’s Chief Customer Experience Officer, expressed enthusiasm about the launch, stating, “We are pleased to introduce Vista, a new feature for our customers. It allows seamless integration of personal devices, enhancing the overall travel experience for our customers.”

While Vista is currently available on Air India’s wide-body aircraft, the airline plans to extend the service to its narrow-body planes in the near future. However, the service will not be available on the newly inducted Boeing 777 and air india a350 interior aircraft.

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The Bluebox Blueview platform not only delivers a browser-based portal for passengers to access inflight entertainment but also provides a range of digital services, like air india wifi including onboard retail options, a moving map, secure payment processing, and third-party app integration.

The platform’s capabilities also include content management and analytics, making Vista a robust addition to in flight wifi air india offerings.