Aviation

Pakistan’s National Airline Set for Privatization as Elections Loom

As Pakistan gears up for elections on February 8, the caretaker administration is finalizing plans to sell the financially struggling Pakistan International Airlines (PIA).

The move, considered a bold step in light of past government hesitations, comes as part of the country’s commitment to reform state-owned enterprises under a $3 billion bailout agreement with the International Monetary Fund (IMF).

The decision to privatize PIA was made just weeks after the signing of the IMF agreement in June. The caretaker administration, in power since August and tasked with overseeing the upcoming elections, has been granted authority by the outgoing parliament to take necessary measures to meet IMF-imposed budgetary targets.

Minister for Privatisation Fawad Hasan declared, “We’re 98% done,” expressing confidence in the progress made. The other two percent, he clarified, is going to the cabinet to solicit approval for the plan, which was created by transaction adviser Ernst & Young. The cabinet would decide whether to sell the stake through a government-to-government agreement or a tender process, Fawad said.

A 51% stake in PIA with complete management control will be sold, according to the report from Reuters, which is anticipated to be unveiled before the caretaker administration’s term ends after the election. In the extensive 1,100-page report from Ernst & Young, it is explained that the airline’s debts would be divided into different entities to ease the process of privatization.

The accomplishments of the caretaker administration were highlighted by Fawad, who pointed out that they completed in four months what previous administrations had found difficult to complete in over a decade. The next government’s decision is likely to be heavily influenced by the status of PIA’s privatization, particularly if they plan to ask the IMF for more funding after the current bailout programme ends in March.

Aviation

Qatar Airways’ AI Campaign Lets Passengers Star in Their Own Film

Doha, Qatar – Qatar Airways has introduced a groundbreaking global film, ‘AI Adventure,’ which leverages cutting-edge technology to enhance its dedication to creating unparalleled, immersive experiences for its customers.

In a pioneering move, the campaign allows viewers to star in the film using advanced AI technology that integrates their likeness into the storyline. This innovative approach underscores the airline’s commitment to placing its customers at the center of its experiences.

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The campaign offers viewers the chance to choose from various scenes and assume leading roles within the film. The advanced AI ensures that the characters accurately reflect the viewer’s appearance, adjusting to their facial features and skin tone.

To experience the emotive AI adventure, visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.

For those interested in booking a journey with Qatar Airways, the new campaign highlights the ease of making Qatar Airways reservations and Qatar Airways ticket booking.

To explore more, you can use Qatar Airways booking services or check out options with QR airlines.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, commented: “At Qatar Airways, we aim not just to meet but to exceed customer expectations by anticipating their needs and creating deeply resonant experiences.

This new brand campaign is a testament to our commitment to delivering exceptional customer experiences.”

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Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, added: “Our latest campaign, featuring unprecedented AI capabilities in the airline industry, highlights our innovative spirit and customer-focused approach.

It transforms every journey into a unique adventure, proving that dreams have no limits.”

Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, stated:

“This campaign exemplifies our vision as a leader in innovation. By offering a personalized brand experience where everyone can star, we’ve created meaningful connections with our audience, ensuring each moment is memorable.”