If you’re a travel geek who’s been around the world, and you’ve visited any Asian continent countries, you’ve probably seen AirAsia, the red-themed airline.

On board, you will be greeted by an attractive red livery aircraft and a lovely cabin crew dressed in red suits. Let’s take an overview of AirAsia, which has strong market share in Asia and is also ranked first in terms of business and passenger traffic.

• The history of the AirAsia logo

The AirAsia logo was originally a bird logo. However, it was decided in 2001 to change the corporate identity in general and the logo in particular because the company management did not like it.

The use of red and white in marketing is a tried-and-true technique. Red is used to draw attention and represents the dynamics of development, propelling not only the aircraft, but the company as a whole forward. That isn’t all, though. The color red is associated with good fortune, nobility, happiness, and love in Asian culture.

The AirAsia logo’s round shape serves a purpose as well. For Asians, the circle represents the sun, which is one of the most revered symbols in Asian countries.

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• Do u know that AirAsia is Malaysia’s Largest Airline?

AirAsia Berhad is a Malaysian low-cost airline with headquarters near Kuala Lumpur, Malaysia. In terms of fleet size and destinations, it is Malaysia’s largest airline.

Tune Group is AirAsia’s parent company. Tony Fernandez, the Group CEO, Riad Asmat, the CEO, and Kamarudin Meranun, the chairman, are the key figures in the companies.

Airasia employs 20,000 people across the company network

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• How does AirAsia keep its prices as low as possible?

Let’s take an Example Airasia flies from Malaysia to Australia, but ticket prices are usually high. As a result, Airasia avoids Sydney Airport due to its high fees. Instead, the airline would focus on less expensive options like Melbourne’s Avalon Airport, Newcastle’s Williamtown Airport, and Adelaide’s Airport.

Similarly, most low-cost airlines use strategic plans to keep ticket prices low and ensure that they are always available for destinations.

• AirAsia has the largest fleet to meet customer needs in its network.

AirAsia operates a 255-strong fleet, including subsidiaries that serves 165 destinations around the world. AirAsia previously flew the Boeing 737-300, but has now switched entirely to the Airbus A320 family. With this, AirAsia’s total number of orders for the Airbus A320 family has risen to 575 aircraft, reaffirming the carrier’s position as the single aisle product line’s largest airline customer.

• AirAsia named Skytrax World’s Best Low-Cost Airline 11 years in a row.

AirAsia began as a low-cost carrier with operations in Malaysia, Indonesia, Thailand, the Philippines, and India, and has since transported over 600 million passengers to over 160 destinations in Asia, Australia, the Middle East, and the United States.

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AirAsia has the lowest unit cost in the world, at US$0.023 per available seat kilometre (ASK), and a passenger breakeven load factor of 52%. The airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World’s Leading Low-Cost Airline for eight years in a row from 2013 to 2020 for its world-class service.

• AirAsia has divided its services into two categories: short and long Haul.

AirAsia has numerous international connections in Asia, including China, Vietnam, India, Japan, Indonesia, the Philippines, and Thailand.

AirAsia X is the airline’s long-haul operation. Using a universal ticketing system, the franchise is able to keep costs low. The A330 fleet is used by AirAsia X for long-haul flights connecting Australia, Indonesia, ,Thailand. the Middle East, and the United States.