Campbell Wilson, the chief executive officer of Air India, announced on Monday that the Vistara brand would be discontinued after the merger. The full-service airline will only be known as Air India, a name that is much more recognizable outside of India. Wilson indicated that in that “new manifestation,” some of Vistara’s heritage would be preserved.
Since assuming control of the losing Air India in January of last year, Tata Group has been working to transform the airline group. As part of this effort, it has announced that Vistara will merge with itself and that AIX Connect, formerly known as AirAsia India, will be integrated into Air India Express.
“One full-service and one low-cost airline will be included in the group, respectively. Air India and Vistara will amalgamate to create the full-service airline “explained Wilson.
According to Wilson, Air India is far more well-known outside of India due to its 90-year history, despite Vistara having very strong recognition inside the domestic market. According to him, they intend to keep the Maharaja brand and want it to be a part of “Air India’s future.” Wilson remarked, “That is really loved… It will be a part of our future.”
Air India will take over as the nation’s leading domestic and international airline if the purchase is finalised. Subject to regulatory approvals, the transaction is anticipated to close by March 2024.