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Vietnamese airline’s 2018 bikini calendar may set pulses racing

HANOI/SINGAPORE according to Reuters – Vietnam’s VietJet Aviation said on Thursday it was standing by a controversial “bikini” calendar, a marketing ploy featuring scantily clad female models that has prompted criticism in conservative Southeast Asia and beyond.

The annual calendar, which has gone viral online, is part of a broader marketing push by VietJet that has propelled the start-up airline’s rapid growth, as it has taken market share from Vietnam Airlines.

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 VietJet risks isolating themselves from expansion into conservative markets

The publication of the 2018 calendar – which critics say overly sexualizes the image of flight attendants and other airline staff – comes as there is a growing debate in the global airlines industry about sexual harassment and in-flight assault of both passengers and employees.

VietJet, founded by Nguyen Thi Phuong Thao – Vietnam’s first female billionaire and one of a handful of women running a major airline globally – said the calendar emphasized free choice of people to wear whatever they wanted.

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 The racy shoot will no doubt raise some eyebrows in Vietnam

“We are not upset when people associate us with the bikini image. If that makes people delighted and happy, then we’ll be happy,” Luu Duc Khanh, VietJet’s managing director, said in emailed comments to Reuters.

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When asked about the views of Thao, Khanh said the CEO thought people “have the right to wear whatever they like, bikini or traditional ao dai”, referring to the traditional Vietnamese long dress.

 The calendar features models from around the world, such as 20-year-old American Celine Farach

The calendar has caused an online storm in Vietnam, with some people criticizing and others defending the campaign. The 2018 calendar and a YouTube video of the photo shoot have been viewed more than 910,000 times since first appearing at the end of last month.

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“I think (the calendar) is beautiful, not unpleasant at all,” one user posted on Facebook under the avatar Mai Co. Another person, named as Van Nhi, said the airline was “creating scandal to gain attention. It’s getting more unpleasant.”

Critics say VietJet’s risqué marketing, including the calendar and bikini fashion shows on board planes, presented an archaic and sexist image of cabin crew, even as the risk of harassment and assault go widely underreported.

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VietJet is “taking us back 50 years by hyper-sexualizing a female dominated work group in order to make a few bucks off a couple of cheesy calendars,” said Heather Poole, a veteran U.S. flight attendant and author of a book about working the not-always-friendly skies.

 

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He is an aviation journalist and the founder of Jetline Marvel. Dawal gained a comprehensive understanding of the commercial aviation industry.  He has worked in a range of roles for more than 9 years in the aviation and aerospace industry. He has written more than 1700 articles in the aerospace industry. When he was 19 years old, he received a national award for his general innovations and holds the patent. He completed two postgraduate degrees simultaneously, one in Aerospace and the other in Management. Additionally, he authored nearly six textbooks on aviation and aerospace tailored for students in various educational institutions. jetlinem4(at)gmail.com

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Aviation

South Korea Introduces Cutting-Edge MRO Center for F-35 and IAI

South Korea Introduces Cutting-Edge MRO Center for F-35 and IAI
Image:IAI

South Korea is set to make waves in the aerospace industry with the establishment of a cutting-edge Maintenance, Repair, and Overhaul (MRO) hub for F-35 fighter jets and IAI (Israel Aerospace Industries) aircraft.

Central to this initiative is the specialization in converting Boeing 777-ERSF, colloquially known as the “Big Twin,” from passenger to freighter configurations. Under the terms of the agreement, IAI will spearhead the conversion of six B777-300ER and B777-200LR aircraft annually, commencing in 2024. This strategic move is in response to the anticipated surge in demand for wide-body freighter aircraft capable of long-haul flights.

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Furthermore, South Korea’s forward-looking vision extends beyond aircraft conversion, with plans to establish a Lockheed Martin F-35 maintenance, repair, and overhaul depot at Cheongju Air Base by 2027. This strategic move not only enhances the operational readiness of South Korea’s air force but also positions the nation as a regional hub for F-35 maintenance expertise.

In preparation for this expansion, thirty Republic of Korea Air Force (ROKAF) engineers and technicians are slated to undergo intensive maintenance training in the United States in 2025, a testament to South Korea’s commitment to fostering local expertise and talent.

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IAI’s visionary approach to certification and collaboration underscores the potential for transformative change. With plans for the 777-300ERSF certification process set to unfold in Israel, followed by the rigorous scrutiny of regulatory agencies such as the US Federal Aviation Administration (FAA), the stage is set for the ‘Big Twin’ to soar to new heights of success.

In partnership with esteemed entities like STK and Incheon International Airport Corporation, this collaboration promises to unleash a wave of benefits, amplifying the resilience and competitiveness of the Korean aviation sector while catalyzing job creation and economic prosperity.

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Lockheed Martin Expresses Interest in Joining AMCA Project

Lockheed Martin Expresses Interest in Joining AMCA Project


Lockheed Martin, a leading global aerospace and defense company, is demonstrating its dedication to strengthening collaborations with India’s research, industry, and academic sectors. With its rich experience in the aerospace industry and renowned for building some of the world’s most advanced jets, Lockheed Martin is now exploring opportunities to contribute to India’s aerospace sector, potentially providing a significant boost to aerospace technology in the country.

Randy Howard, Vice President of Global Pursuits at Lockheed Martin Aeronautics, recently underscored their interest in exploring “advanced transfer of technology opportunities” with Indian partners, signaling a proactive approach towards fostering technological exchange and advancement in the aerospace domain.

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India has been at the forefront of fighter jet development since the 1970s, having produced its own cost-effective fighter jets and combat helicopters, while continually upgrading to maintain competitiveness on a global scale.

Lockheed Martin stands as a dominant force in the aircraft industry, renowned for developing cutting-edge planes like the F35 and F22, some of the most advanced fighter jets globally. They’ve also contributed to projects like the South Korean KF21 aircraft for defense purposes through collaborations.

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Now, Lockheed Martin has set its sights on India’s defense sector manufacturing processes, expressing interest in partnering with India on its most anticipated project, the Advanced Medium Combat Aircraft (AMCA), likely to be a 5th generation fighter jet for the Indian military.

Their proposed collaboration could involve a spectrum of advanced technologies, including the Auto Ground Collision Avoidance System (Auto GCAS), a life-saving technology that intervenes to prevent ground collisions, thus significantly enhancing flight safety for Indian pilots.

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Lockheed Martin is extending its expertise to design and develop an indigenous cockpit for the F-21 fighter jets, which India is procuring. This collaboration with Tata also includes the development of fighter jet wings. Established in 2023, this partnership adopts a “Ground Floor Design” strategy aimed at equipping India with an in-depth comprehension of 5th-generation cockpit technology and Man-Machine Interface (MMI) systems.

As India’s Fighter jet program advances with finalized aircraft frame and engine prototypes, Lockheed Martin has expressed interest in joining the project. They see a groundbreaking opportunity in cooperative 5th Generation Fighter Development, potentially expediting the AMCA program’s progress through technology and expertise sharing.

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Furthermore, Lockheed Martin is keen on collaborating on large-wing, jet-powered UAV platforms, which could enhance India’s unmanned aerial capabilities.

While discussions are ongoing, and specific collaboration details await finalization, this initiative represents a potentially transformative stride in India’s aerospace self-reliance journey and Lockheed Martin’s strategic engagement with the Indian market.

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Aviation

Can Airline Seat Cushions Be Used As Life Jackets?

Can Airline Seat Cushions Be Used As Life Jackets?

In the event of an aircraft ditching into water, there’s a common question: Can aircraft seats serve as an alternative to life jackets for flotation? The answer lies in understanding their respective functions.

While seat cushions can provide some buoyancy in water, they are not intended nor certified to function as life jackets. Their primary purpose is to offer cushioning for passengers during flight. On the other hand, life jackets are meticulously engineered to keep individuals afloat in water, equipped with buoyancy materials, secure straps, and reflective elements for visibility. They offer numerous advantages over mere cushions.

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While a seat cushion might offer temporary assistance in staying afloat, it’s not a dependable substitute for a proper life jacket during an emergency. It’s crucial to utilize approved safety equipment when near bodies of water. A life jacket, designed to keep a person buoyant for extended periods, offers the rigidity needed for prolonged flotation and allows for easy movement of the arms to navigate effectively.

What fabric is used in aircraft seats?


Seats are meticulously designed to fulfill multiple purposes, ensuring passenger comfort, safety, and protection from unforeseen circumstances like fires and accidents. A typical design incorporates an aluminum frame with blocks of polyurethane foam affixed to it. Additionally, a layer of fire-resistant fabric, such as Kevlar or Nomex, is often applied over this framework, topped with a layer of cloth or leather.

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Leather seats, while luxurious, are more expensive compared to traditional cloth seats. The majority of fabrics used in seat upholstery contain at least 90% wool fiber, with the remainder typically consisting of polyamide (nylon). Wool stands out as the primary fiber chosen for commercial airline seating fabric due to its desirable properties and suitability for such applications.

What is the lightest economy seat?

In recent times, airlines have been downsizing seat dimensions to accommodate more passengers, resulting in reduced cushion length and leg space. This contrasts with earlier times when airlines offered more generously cushioned seats and ample amenities.

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According to Recaro Seats Company, their SL3710 model represents the lightest economy class seat available, weighing in at a mere 8 kg (17.6 lb.), setting a new standard in aircraft seating.

For individuals weighing more than 350 pounds, fitting into a standard economy-class seat can be a challenge due to the narrower dimensions. Economy seats, also referred to as “coach,” “standard,” or “main cabin” seats, typically range from about 40 to 48 centimeters in width, further emphasizing the need for more accommodating seating options.

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